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Raz: Books & Gift is a book discovery and reading app for casual users on iOS, featuring gamified progress tracking and interface customization.
The App DNA
What makes this app unique?
The app removes the friction of passive reading by providing an achievement-based feedback loop that rewards daily content consumption.
For Casual readers and book enthusiasts looking for a gamified, customizable digital reading experience.
What does it look like?
Key features
Tracks reading activity to award points, badges, and achievements.
Adjusts font, size, color, brightness, and night mode settings.
Browses books via personalized recommendations and curated collections.
How much does it cost?
The app operates as a free, ad-supported utility with no visible subscription or IAP gates in the current version.
Velocity
Dormant developmentopaqueShow more...
Raz: Books & Gift has been inactive for 494 days, falling well outside the threshold for active development. The last recorded update consisted only of minor bug fixes, and there has been no subsequent activity or feature expansion. The development status is currently classified as a zombie state due to the prolonged lack of updates.
Who built it?
Steven Slaiwa
5 apps tracked · Book
Markitti
Baiji Food - بيجي فود
Bapost
SinoLo: China SuppliersUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Raz: Books & Gift
How's the Book market?
Raz: Books & Gift occupies a niche as a free, ad-supported utility for casual readers. The 494-day update gap indicates a lack of competitive pressure on the broader book-app category.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Raz: Books & Gift
Where is it heading?
The digital reading market is consolidating around platforms that offer frequent content updates and social discovery features. Raz: Books & Gift remains in maintenance mode, which will likely lead to further decline in discoverability and user retention as the app falls behind current store standards.
- The 494-day update gap indicates a maintenance-only posture, which prevents the app from responding to shifting reader preferences.
- Lack of recent feature investment limits the app's ability to compete with active, content-rich discovery platforms.
The SWOT
- Gamified progress loop increases DAU/MAU ratio via achievement-based retention
- Localized content curation could capture niche reader segments
Next best moves
Audit ad-tech SDKs because the 16-month maintenance gap risks revenue continuity → maintain ad-fill rates
The counter-intuitive read
The lack of updates is not a failure but a feature…
Read the full takeBottom line
Raz: Books & Gift rests on a gamified retention loop that currently lacks the update cadence to sustain long-term engagement. Addressing the technical debt from the 16-month maintenance gap is the only way to prevent total revenue erosion.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Raz: Books & Gift free to use?
Does Raz: Books & Gift offer offline reading?
What are some alternatives to Raz: Books & Gift?
Sources
- [1] App Store, source
Report last updated