Reality — Build Your World
By Ertem Biyik
Reality is a location-based social networking app for iOS that allows users to place and discover digital assets in physical locations using augmented reality.
The App DNA
What makes this app unique?
The app serves the need for digital storytelling by allowing users to leave persistent markers in the real world, creating a digital layer for physical exploration.
For Social media users interested in augmented reality, location-based exploration, and digital storytelling.
What does it look like?
Key features
Places photos and digital creations in physical locations using augmented reality, creating a retention loop through location-based digital keepsakes.
Visualizes user-posted assets on a map interface to discover local content, driving engagement through exploration.
Aggregates user creations into a gallery for personal tracking, encouraging long-term app usage to build a digital archive.
How much does it cost?
Reality is currently free to use with no visible subscription or in-app purchase tiers.
Velocity
Dormant developmentopaqueShow more...
Reality has been inactive for 702 days, falling well outside the threshold for active development. The app has not received a single update or feature addition in the provided window, indicating a complete cessation of development momentum. There is no evidence of ongoing support or live operations for the platform.
Who built it?
Ertem Biyik
2 apps tracked · Social Networking
Haptics: Send Love to FriendsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Reality — Build Your World
How's the Social Networking market?
Reality remains in a dormant state with no updates for over 700 days, limiting its ability to compete in the social networking category.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Reality — Build Your World
Where is it heading?
The location-based social market is consolidating around platforms with frequent live-ops and feature updates. Reality's lack of activity since late 2024 leaves it exposed, as it cannot maintain the content density required for an AR-based social experience.
- The 23-month development gap indicates a complete halt in feature expansion, which accelerates user churn to more active location-based social platforms.
The SWOT
- AR asset placement creates a unique retention loop by anchoring digital content to physical geography
- The current lack of active development creates a vacuum for location-based social rivals to capture the user base
Next best moves
Sunset the product because the 23-month development gap indicates a lack of ongoing support → eliminate brand drag
The counter-intuitive read
The lack of updates is not just a failure of maintenance…
Read the full takeBottom line
Reality occupies a dormant position in the social networking space, as the lack of updates since late 2024 prevents it from competing with active location-based platforms.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Reality still being updated?
How does Reality compare to other AR social apps?
Is Reality free to use?
Sources
- [1] App Store
Report last updated