Relay: SMS Forwarding
By North Studio
Relay: SMS Forwarding is a utility for iOS that routes incoming text messages to external platforms like Telegram, Slack, and Email using Apple Shortcuts.
The App DNA
What makes this app unique?
It removes the friction of checking a primary phone for time-sensitive OTPs or transaction alerts while working on a secondary device or computer.
For Power users and finance teams needing to access OTPs and transaction alerts across multiple devices or team channels.
What does it look like?
Key features
Local processing of SMS into seven categories (OTP, banking, delivery, etc.) to ensure privacy.
Routes SMS to Telegram, WhatsApp, Email, Slack, Discord, or webhooks.
Filters messages by category, sender, or keyword using AND/OR logic.
How much does it cost?
The freemium model gates advanced automation and volume-based features behind a subscription to capture power users.
Velocity
Maintenance developmentperformanceShow more...
The app currently operates on a maintenance cadence, with only one release shipped in the last 80 days. Development is limited to performance and stability improvements, with no new features or content updates introduced in the recent history. The release cycle remains infrequent, suggesting a focus on long-term stability rather than active feature expansion.
Who built it?
North Studio
3 apps tracked · Utilities
Teleprompterly
Subtle: Subscription TrackerUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Relay: SMS Forwarding
How's the Utilities market?
Relay: SMS Forwarding operates in the Utilities space with a focus on privacy-first automation. The lack of recent feature updates relative to the competitive landscape signals a maintenance-mode posture that risks losing ground to more active automation tools.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Relay: SMS Forwarding
Where is it heading?
The market for SMS-forwarding utilities is consolidating around tools that offer deeper, more stable integrations with enterprise messaging platforms. Relay: SMS Forwarding must transition from maintenance to active feature development to retain its power-user base against more agile competitors.
- The 80-day gap between updates signals a maintenance-mode posture, which prevents the product from responding to new platform-level changes or competitor features.
The SWOT
- On-device classification removes data-privacy barriers
- Multi-platform support via webhooks and bots
- Localized pricing in high-ARPU markets
Next best moves
Simplify onboarding flow because the Apple Shortcuts requirement is a high-friction barrier → increase new-user conversion
The counter-intuitive read
The reliance on Apple Shortcuts is not a…
Read the full takeBottom line
The privacy-first on-device classification is a strong differentiator, but the lack of feature updates leaves the product vulnerable to more active automation rivals. Simplifying the setup process would unlock the casual-user funnel and improve retention.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Relay: SMS Forwarding safe for banking alerts?
Does Relay: SMS Forwarding require a subscription?
Can I forward messages to Slack or Discord?
Sources
- [1] App Store
Report last updated