ROP - RIEAYA is a utility platform for Royal Oman Police personnel that provides digital ID cards and access to exclusive commercial discounts on iOS.
The App DNA
What makes this app unique?
The platform removes the administrative friction of physical ID verification and fragmented discount programs by consolidating these services into a single, authenticated smartphone interface.
For Active and retired Royal Oman Police personnel and their families.
What does it look like?
Key features
Digital identification card for active and retired police personnel accessible via the app interface.
Curated list of discounts across commercial, health, and entertainment sectors for police personnel.
Portal for companies to register and submit offers for official approval.
How much does it cost?
The app functions as a free utility service provided by the Royal Oman Police to its personnel, with no consumer-facing monetization.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a maintenance-level cadence, with only one release shipped in the last 57 days. Development is currently focused exclusively on stability and performance, as the latest release provided only generic bug fixes and improvements. There is no evidence of active feature development or live operations, indicating a stable but slow update cycle.
Who built it?
Royal Oman Police
5 apps tracked · Utilities
ROP - Royal Oman Police
ROP - Employee Self-Services
CDAA
MuaeenUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for ROP - RIEAYA
How's the Utilities market?
ROP - RIEAYA holds a niche position as a specialized utility for police personnel, currently maintaining a 5-star rating on the App Store. The lack of recent feature expansion, evidenced by a 57-day update gap, signals a focus on stability over competitive growth.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for ROP - RIEAYA
Where is it heading?
The market for government-issued personnel utilities is consolidating around centralized digital identity platforms. ROP - RIEAYA is currently positioned as a stable, high-trust utility, but its long-term relevance depends on the transition from a static ID card to an active service hub.
- The 57-day update cadence indicates a maintenance-only posture, which limits the app's ability to respond to user needs for broader social services.
- The planned expansion into laundry and restaurant services will likely increase the frequency of user interaction, moving the app toward a daily-use utility.
The SWOT
- Digital ID card creates a high-utility retention anchor
- General Directorate of Social Services integration expands utility
Next best moves
Ship the General Directorate of Social Services module because the current feature set is limited to ID and discounts → increase daily active usage.
+ 1 more prioritized moveThe counter-intuitive read
The app's slow update cadence is not a…
Read the full takeBottom line
ROP - RIEAYA provides a functional digital ID, but the platform must integrate the planned social service modules to justify its role as a unified portal. Prioritizing these modules will unlock the retention potential currently capped by the limited feature set.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ROP - RIEAYA available to the general public?
Does ROP - RIEAYA charge a subscription fee for its services?
What services are currently available in the app?
Sources
- [1] App Store, source
Report last updated