Secret Menu for Starbucks + is a recipe discovery app for Starbucks customers, featuring a visual catalog of custom drink combinations on iOS.
The App DNA
What makes this app unique?
The app removes the social friction of ordering complex, non-standard drinks by providing a clear visual reference for baristas and customers.
For Starbucks customers interested in discovering and sharing non-standard, custom drink combinations.
What does it look like?
Key features
Displays secret drink recipes alongside photos for identification, increasing session time for ad inventory.
Allows users to submit custom drink recipes for community sharing, reducing organic acquisition costs.
Saves recipes to a dedicated list marked with a star icon to increase session frequency.
How much does it cost?
The app operates as a free utility, monetizing through ad inventory generated by high-frequency recipe browsing.
Velocity
Dormant developmentopaqueShow more...
The app has reached a state of total inactivity, with no updates or feature releases in over eight years. The last recorded update was a minor maintenance release in June 2018, which provided basic compatibility for the iPhone X. There is no evidence of ongoing development or support for the platform.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Secret Menu for Starbucks +
How's the Food & Drink market?
Secret Menu for Starbucks + holds a 4.68-star rating across 4,429 reviews, establishing a stable utility position in the Food & Drink category. The lack of updates for 3,000 days suggests a mature, maintenance-mode lifecycle rather than active market growth.
The rivals identified
The Analyst's Read
Key takeaways for Secret Menu for Starbucks +
Where is it heading?
The recipe-utility market is consolidating, and Secret Menu for Starbucks + remains stable due to its high-quality visual catalog. The lack of recent updates suggests the product will remain a niche utility until platform-level changes force a sunset or a full rebuild.
- The 3,000-day update gap signals a maintenance-only posture, which limits growth but avoids the churn risks of aggressive, poorly-received feature changes.
The SWOT
- Visual recipe identification lowers ordering friction
- Community submissions reduce content maintenance costs
- Premium ad-free tier could capture existing traffic
Next best moves
Audit platform compatibility because the app has not been updated in 3,000 days → prevent sudden app store removal
The counter-intuitive read
The app's lack of updates is its primary retention mechanism…
Read the full takeSince the last report: The assessment of the app's market position shifted from a focus on competitive churn to a focus on technical platform-level risks. The outlook trend moved from declining to stable, reflecting a reclassification of the app as a mature, maintenance-mode utility.
Bottom line
Secret Menu for Starbucks + maintains a high-value utility through its visual catalog, but the 3,000-day update gap threatens its long-term viability. A stability refresh would defend the existing user base against technical churn.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Secret Menu for Starbucks + free to use?
Can I save my favorite drinks in the app?
Does Secret Menu for Starbucks + work offline?
Sources
- [1] App Store, source
Report last updated