Self Employed: Mileage & Tax is a UK-focused productivity tool for sole traders to track shifts, expenses, and tax obligations on iOS.
The App DNA
What makes this app unique?
The app removes the manual friction of organizing business finances for self-assessment, displacing spreadsheets and paper-based receipt tracking.
For UK-based sole traders, freelancers, and contractors preparing for self-assessment.
What does it look like?
Key features
Records hours and freelance projects; 10-shift monthly limit on free tier drives Professional conversion.
Digitizes physical receipts via device camera; gated behind the £1.99/month Professional tier.
Synchronizes data via Google Firestore; premium-tier gate for multi-device users.
How much does it cost?
Hard usage caps on shifts and expenses act as the primary conversion trigger for the Professional subscription.
Velocity
Maintenance developmentperformanceShow more...
With only one release in the last 147 days, the app is currently in a maintenance phase. Development activity is minimal, focusing exclusively on stability rather than new features or content. Given the lack of updates since April 2026, the development momentum is stagnant.
Who built it?
Liam Kenny
2 apps tracked · Productivity
Vacation Budget: Trip ExpensesUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Self Employed: Mileage & Tax
How's the Productivity market?
Self Employed: Mileage & Tax targets the UK sole-trader segment with a £1.99/month subscription model. The lack of major updates for four months suggests a defensive posture rather than an aggressive growth strategy.
Read the market outlookThe rivals identified
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Key takeaways for Self Employed: Mileage & Tax
Where is it heading?
The UK freelancer productivity market is shifting toward integrated financial suites, putting pressure on single-purpose tools like Self Employed: Mileage & Tax. Without a return to active feature development, the app will likely remain a static utility rather than a growth-stage product.
- The four-month update gap suggests a maintenance-only cadence, which prevents the app from responding to competitor feature releases.
- The £1.99/month Professional tier remains competitively priced for the UK market, providing a stable revenue floor despite limited development.
The SWOT
- Receipt scanning digitizes physical records to drive Professional tier conversion
- Automated GPS-based mileage logging remains an untapped feature for UK sole traders
Next best moves
Ship automated GPS mileage tracking because it is a high-demand feature for UK sole traders → increase Professional tier conversion
The counter-intuitive read
The app's lack of feature expansion is a strategic risk…
Read the full takeBottom line
Self Employed: Mileage & Tax serves a clear niche, but the current maintenance-only cadence risks losing users to more active accounting rivals.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
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