Show My Colors is a beauty app that provides seasonal color analysis for wardrobe and makeup coordination on Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#103
▲3Beauty · free
Sentiment
4.2
3k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the cost of professional in-person color draping by providing a guided, self-service seasonal analysis tool.
For Individuals interested in fashion and beauty who want to align their wardrobe and makeup choices with their natural physical features.
What does it look like?
Key features
Interactive questionnaire determining user color type based on skin tone, hair, and eye color.
Access to 160 specific color shades for each of the 12 seasonal types. Revenue link: Premium-tier gate.
Specific shade recommendations for lipsticks, eyeshadows, and blushes. Revenue link: Premium-tier gate.
How much does it cost?
The one-time purchase model for premium features offers high value compared to recurring subscription alternatives.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently operates on a maintenance cadence, with only one release shipped in the last 24 hours. The latest version provides only minor bug fixes and improvements, offering no insight into new features or content. Development appears focused on stability rather than active feature expansion. Given the lack of substantive updates, the app remains in a maintenance state.
Who built it?
BrilliantSeasons
3 apps tracked · Beauty
Weekly Calendar: Tasks & Notes
Color Palette DesignerUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate comprehensive color palette swatches provide clear guidance for users to identify their best clothing and makeup matches and one-time purchase model for premium features offers high value compared to recurring subscription alternatives in the category, but report manual data entry requirements frustrate users who expect automated photo-based color analysis for their skin and hair.
How are ratings & reviews evolving?
What users say, by theme
- Comprehensive color palette swatches provide clear guidance for users to identify their best clothing and makeup matches
- One-time purchase model for premium features offers high value compared to recurring subscription alternatives in the category
- Intuitive quiz structure helps users determine their seasonal color profile without requiring professional in-person analysis
- Manual data entry requirements frustrate users who expect automated photo-based color analysis for their skin and hair
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Show My Colors: Color Palettes
How's the Beauty market?
Show My Colors maintains a 4.18 rating across 2,729 total ratings, positioning it as a stable niche utility. The lack of recent major feature updates suggests a focus on maintenance rather than aggressive market share expansion.
The rivals identified
The Analyst's Read
Key takeaways for Show My Colors: Color Palettes
Where is it heading?
The beauty-tech market is shifting toward automated, AI-driven analysis that removes the cognitive load of manual color profiling. Show My Colors remains in maintenance mode, which risks losing its current user base to rivals that prioritize demographic inclusivity and technical automation.
- The maintenance-only release cadence prevents the app from matching the automated photo-scanning features that are becoming the category standard.
- Unaddressed complaints regarding inaccurate results for diverse skin tones create a long-term brand risk as users migrate to more inclusive alternatives.
The SWOT
- One-time purchase model avoids subscription fatigue
- Gender-neutral palette options expand addressable market
Next best moves
Implement photo-based color scanning because manual entry is the top user frustration → improve new-user conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a hidden advantage…
Read the full takeSince the last report: The app's competitive outlook has shifted from stable to mixed due to a prolonged maintenance-only cadence that leaves it vulnerable to AI-driven competitors. While the core value proposition remains intact, the strategic narrative now emphasizes the risks of failing to modernize onboarding and demographic calibration.
Bottom line
The one-time purchase model provides a clear value proposition, but the lack of automated scanning and demographic calibration leaves the app vulnerable to more modern, AI-driven competitors. Investing in photo-based analysis would unlock higher conversion rates by removing the primary onboarding friction.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Show My Colors accurate for all skin tones?
Does Show My Colors require a subscription?
How does Show My Colors compare to professional analysis?
Can I use Show My Colors to scan my skin tone automatically?
Sources
- [1] Play Store, source
Report last updated