Simple DoF Calculator is a professional-grade optical utility for photographers and videographers to calculate depth of field and hyperfocal distance on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive load of manual optical calculations by providing a pre-loaded database of specific camera sensor characteristics.
For Professional photographers, videographers, and focus pullers requiring precise optical calculations for various camera systems.
What does it look like?
Key features
Calculates near limit, far limit, total depth of field, and hyperfocal distance based on user-input settings.
Includes specific sensor and model data for hundreds of camera bodies, acting as a barrier to entry for generic tools.
Updates depth of field metrics instantly as users adjust aperture, focal length, or focus distance.
How much does it cost?
The app utilizes a freemium model, gating advanced experience features behind a subscription to monetize the professional user base.
Velocity
Maintenance developmentmonetizationUX improvementsperformanceShow more...
The app maintains a maintenance-level cadence, with only one release shipped in the observed window. The latest version focuses on stability and minor improvements to the subscription and onboarding experience. Development appears to be in a maintenance phase, as there is no evidence of new feature development or live operations. The app was last updated 19 days ago.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate the scroll wheel interface allows for rapid and precise adjustments during field photography sessions and visual feedback and graphical representation of depth of field help photographers understand complex optical results.
How are ratings & reviews evolving?
What users say, by theme
- The scroll wheel interface allows for rapid and precise adjustments during field photography sessions
- Visual feedback and graphical representation of depth of field help photographers understand complex optical results
- The ability to store multiple camera profiles simplifies the workflow for photographers using diverse equipment
- The database of supported camera models is outdated and lacks recent high-end camera releases
43 of 43 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Simple DoF Calculator
How's the Photo & Video market?
Simple DoF Calculator maintains a 4.6-star rating across 102 total platform ratings. The lack of updates for current camera hardware is a primary driver of negative sentiment, signaling that the app's utility is declining relative to the pace of new camera releases.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Simple DoF Calculator
Where is it heading?
The market for optical utility apps is consolidating around tools that offer frequent database updates and community-driven features. Simple DoF Calculator's current maintenance-only posture leaves it exposed to rivals that can better accommodate the rapid release cycles of modern camera manufacturers.
- The maintenance-only update cadence fails to include recent camera models, which erodes the app's relevance for professional photographers who upgrade gear annually.
- Lack of developer communication regarding feature requests leads to a perception of abandonment, which increases the likelihood of users migrating to more active alternatives.
The SWOT
- Extensive camera database acts as a barrier to entry for generic calculators
- Real-time calculation engine provides immediate feedback during field sessions
- Adding custom camera profile functionality would bypass the rigid database
- Implementing fractional inch display would satisfy macro photographers
Next best moves
Ship custom camera profile creation because the current rigid database is the #1 driver of negative sentiment → reduce churn among professional users.
+ 2 more prioritized movesThe counter-intuitive read
The app's rigid, static database is not just a weakness…
Read the full takeSince the last report: The outlook trend has shifted from mixed to declining due to the app's inability to support new camera hardware, which is now explicitly framed as a competitive vulnerability. The developer has also updated FAQ content to acknowledge the lack of custom profile support and direct users to alternatives.
Bottom line
Updating the camera database would address the primary driver of negative sentiment, which is currently eroding the app's value proposition for professional users.
Unlock 3 critical frictions, 1 market threat, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is Simple DoF Calculator suitable for professional photography?
Does Simple DoF Calculator support custom camera profiles?
What are the limitations of the measurement display?
Are there alternatives for photographers using newer cameras?
Sources
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