Simple Macro Tracker is a basic nutritional logging tool for iOS that allows users to track daily caloric and macronutrient intake.
The App DNA
What makes this app unique?
Users hire this app for a low-friction, no-frills method to monitor daily nutrition without the complexity of modern, feature-heavy fitness apps.
For Individuals seeking a straightforward tool to monitor daily caloric and macronutrient consumption.
What does it look like?
Key features
Logs daily intake of calories, protein, fat, and carbohydrates. [Revenue Link: Core utility for free-tier retention]
Allows users to define personalized daily nutritional targets. [Revenue Link: Retention loop for daily habit formation]
Generates reports on average daily intake to monitor progress against targets. [Revenue Link: Value-add for long-term engagement]
How much does it cost?
The app is currently offered as a free utility with no visible subscription or IAP gates.
Velocity
Dormant developmentopaqueShow more...
The app has not received a public update in over 22 months, indicating a complete cessation of development activity. With only a single minor release in the provided history, there is no evidence of ongoing maintenance or feature iteration. The project appears to be in a dormant state.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate the application provides a simple and uncomplicated user experience that appeals to casual daily users.
How are ratings & reviews evolving?
What users say, by theme
- The application provides a simple and uncomplicated user experience that appeals to casual daily users
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Simple Macro Tracker
How's the Health & Fitness market?
Simple Macro Tracker maintains a 4.0-star rating on the iOS platform. The lack of updates for 22 months positions it as a legacy utility rather than a competitive market entrant.
Read the market outlookThe rivals identified
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Key takeaways for Simple Macro Tracker
Where is it heading?
The health-tracking market is consolidating around apps with active live-ops and data-sync features. Simple Macro Tracker's lack of development activity leaves it exposed to churn, so the PM must decide whether to pivot to a maintenance-only posture or invest in core data-management features.
- The 22-month update silence indicates the product is in maintenance mode, which prevents feature expansion and erodes long-term user trust.
The SWOT
- Simple, uncomplicated interface appeals to casual daily users
- Implementing basic data management features could improve retention for power users
Next best moves
Ship historical editing functionality because it is the top-requested feature → reduce user frustration and churn
The counter-intuitive read
The app's 22-month update silence is not just a lack of maintenance…
Read the full takeSince the last report: The competitive outlook has shifted from stable to declining due to the prolonged lack of updates, which is now viewed as a risk of product abandonment.
Bottom line
Simple Macro Tracker succeeds as a minimalist utility for casual users, but the lack of historical data management and 22-month update silence creates a high churn risk, so the developer must prioritize basic data-editing features to remain relevant.
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- [1] App Store, source
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