Simple ToDo List & Tasks

Simple ToDo List & Tasks

By Futoshi Niiho

Simple ToDo List & Tasks is a minimalist task management tool for iOS and Android that prioritizes rapid entry over scheduling or collaboration.

The App DNA

What makes this app unique?

The app removes the cognitive friction of complex settings, serving users who want a digital scratchpad for daily lists rather than a project management system.

For Users seeking a low-friction task management tool who prefer to avoid complex scheduling or collaborative features.

What does it look like?

Key features

Minimalist Task Entryedge

Task creation interface stripped of due dates and sharing settings to prioritize speed.

Pull-to-Action Designedge

Navigation pattern that favors gesture-based interaction over traditional menu-heavy layouts.

Cross-Device Backupstandard

Cloud-based synchronization allowing data migration between terminals.

How much does it cost?

freeFree version with ad support

The app operates as a free, ad-supported utility with no IAP or subscription gates observed.

Velocity

Dormant developmentinternationalizationShow more...

The app has been inactive for 774 days, placing it firmly in the zombie category. Development has ceased, as no updates or feature additions have been recorded in over two years. The final release focused solely on a minor technical fix for font rendering, with no subsequent activity to suggest ongoing support or maintenance.

See all version history

Who built it?

Futoshi Niiho

3 apps tracked · Productivity

Simple Timetable・Simple & CoolSimple Timetable・Simple & CoolSimple Calendar・Schedule appSimple Calendar・Schedule app
Explore the full publisher profile

User Sentiment

What do users think recently?

Fresh user feedback skews excited. Users appreciate minimalist design and lack of intrusive advertisements create a focused environment for daily task management and intuitive drag and drop task reordering allows users to prioritize their daily brain dumps effectively, but report persistent advertisements in the home interface disrupt the minimalist aesthetic and frustrate long-term users.

How are ratings & reviews evolving?

Google Play
4.47 · 4k
App Store
4.83 · 581

What users say, by theme

What Users Love
  • Minimalist design and lack of intrusive advertisements create a focused environment for daily task management
  • Intuitive drag and drop task reordering allows users to prioritize their daily brain dumps effectively
  • Nested list structure provides enough depth for complex projects without sacrificing the overall simplicity
What Frustrates Users
  • Persistent advertisements in the home interface disrupt the minimalist aesthetic and frustrate long-term users
+ 2 more themes
What Users Want 3 requests inside

78 of 99 recent reviews analyzed · high confidence · Excited overall

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Unlock 2 more frustration themes and 3 user requests, each backed by review evidence.

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Competition

Competitive landscape for Simple ToDo List & Tasks

How's the Productivity market?

Simple ToDo List & Tasks maintains a high rating of 4.83 on iOS and 4.47 on Android, indicating strong product-market fit for its minimalist niche. However, the absence of updates for over two years suggests a maintenance-only posture that leaves the app vulnerable to rivals with active feature roadmaps.

Read the market outlook

The rivals identified

Unlock the deeper market read.

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The Analyst's Read

Key takeaways for Simple ToDo List & Tasks

Where is it heading?

The minimalist task market is stable, but Simple ToDo List & Tasks is currently stagnating due to a lack of feature investment. Without addressing the demand for ad-free tiers and widgets, the app will likely see a slow decline in retention as users migrate to more feature-complete alternatives.

  • The two-year update gap indicates a maintenance-only posture, which risks losing users to competitors that actively ship widget and sync features.
  • High user ratings (4.83 on iOS) demonstrate that the core minimalist value proposition remains effective even without recent feature expansion.

The SWOT

Core Strengths
  • Pull-to-action gesture navigation reduces task-entry friction
  • Minimalist design minimizes cognitive load during daily planning
Critical Frictions 2 weaknesses inside
Growth Levers
  • Implement one-time purchase option to remove ads
  • Introduce home screen widgets to increase daily app visibility
Market Threats 2 threats identified

Next best moves

1 Invest · 1 Pivot

Ship one-time ad-free purchase because users explicitly request it to restore interface clarity → increase user satisfaction

+ 1 more prioritized move

The counter-intuitive read

The app's two-year update silence is a feature, not a bug…

Read the full take

Since the last report: The app's competitive positioning expanded to include Android performance metrics, while the core product remains in a maintenance-only state with no functional changes. The primary shift is the inclusion of a 4.47 Android rating in the market narrative and a re-framing of the development silence as a deliberate product choice.

Bottom line

Simple ToDo List & Tasks succeeds by stripping away complexity, but the lack of an ad-free tier and home screen widgets creates a ceiling on user retention. Introducing a one-time purchase would unlock revenue from the core user base without compromising the minimalist design.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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FAQ

Is Simple ToDo List & Tasks suitable for complex project management?
No. The app is specifically designed for simple, quick task entry and lacks features like due dates, sharing, or complex project hierarchies.
Does the app have an ad-free version?
Currently, the app is free and ad-supported. There is no paid tier or in-app purchase available to remove advertisements.
Can I sync my tasks across multiple devices?
The app includes a backup function for data migration, but it does not support real-time cloud synchronization between devices.

Sources

  1. [1] App Store listing and user reviews, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Simple ToDo List & Tasks, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive positioning expanded to include Android performance metrics, while the core product remains in a maintenance-only state with no functional changes. The primary shift is the inclusion of a 4.47 Android rating in the market narrative and a re-framing of the development silence as a deliberate product choice.

shifted

Cross-platform market narrative

shifted

SWOT framing

shifted

Contrarian take pivot

Cite this report

Marlvel.ai. “Simple ToDo List & Tasks Intelligence Report.” Updated Aug 13, 2026. https://marlvel.ai/apps/simple-todo-list-tasks

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