Simply Homemade is a digital magazine reader for crafting enthusiasts, offering project guides and back-issue access on iOS.
The App DNA
What makes this app unique?
Users hire the app to access specific crafting project archives, but the lack of recent updates forces them to rely on legacy content rather than new inspiration.
For Crafting enthusiasts seeking project inspiration and step-by-step guides for traditional and modern techniques.
What does it look like?
Key features
In-app viewer for crafting magazines with step-by-step project instructions.
Cross-platform account login to retrieve purchases and protect content on new devices.
Purchasable credits used to acquire older magazine issues at reduced prices.
How much does it cost?
Transactional model based on individual issue sales and credit-based bundles for back-catalog access.
Velocity
Dormant developmentperformanceShow more...
Simply Homemade magazine has been inactive for over 3,700 days, well beyond the threshold for a zombie classification. The last update provided only generic performance improvements and bug fixes, with no new features introduced. There is no evidence of ongoing development or operational support for this application.
Who built it?
Practical Publishing International
4 apps tracked · Lifestyle
Love Sewing
Crochet Now
Knit Now MagazineUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate the core gameplay loop provides a fun and accessible experience for casual mobile users.
How are ratings & reviews evolving?
What users say, by theme
- The core gameplay loop provides a fun and accessible experience for casual mobile users
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Simply Homemade magazine
How's the Lifestyle market?
The app occupies a stagnant position in the Lifestyle category with no updates since 2016. The 3.33-star rating across only 3 total reviews indicates minimal active engagement, signaling that the app no longer competes for new user acquisition.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Simply Homemade magazine
Where is it heading?
The crafting magazine market is consolidating around subscription-based platforms that offer frequent content drops. Simply Homemade's lack of updates since 2016 leaves it exposed, so the PM should expect continued decline in active users as the content library ages.
- The 10-year update drought indicates the product is in maintenance mode, which prevents it from capturing new user interest in the crafting category.
The SWOT
- Pocketmags account sync protects user purchases across devices
- Repackaging back-catalog content into thematic bundles could drive higher credit utilization
Next best moves
Sunset the app because the 10-year update drought renders it a maintenance liability → reallocate resources to active platforms
The counter-intuitive read
The app's decade-long maintenance mode is not a…
Read the full takeSince the last report: The app's outlook has shifted from stable to declining, with increased emphasis on the competitive risks posed by its decade-long development silence.
Bottom line
Simply Homemade maintains a niche library of crafting content, but the lack of updates since 2016 signals a zombie product state, so the PM should prioritize a sunset strategy or a platform migration to a more active distribution partner.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated