SketchAndCalc is a utility app for iOS that calculates the area of irregular shapes by tracing perimeters on uploaded images or maps.
The App DNA
What makes this app unique?
Users hire this tool to bypass complex geometry math when calculating land or floorplan areas, serving a job-to-be-done for contractors and surveyors who need quick, field-ready measurements.
For Professionals in landscaping, building, surveying, and real estate, plus researchers in biology.
What does it look like?
Key features
Calculates irregular areas by tracing perimeters over uploaded files. Revenue link: Core utility gate requiring subscription.
Sets custom drawing scales for images. Revenue link: Professional-grade toolset driving B2B adoption.
How much does it cost?
Subscription-based model targeting professionals, with a 3-month trial extension for legacy users.
Velocity
Dormant developmentopaqueShow more...
The app has not received a public update in over six years, indicating a complete cessation of development activity. With no releases since mid-2020, the project is effectively abandoned. There is no evidence of ongoing maintenance, feature development, or live operations.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate the core area calculation tool provides accurate measurements for irregular shapes in field surveying tasks.
How are ratings & reviews evolving?
What users say, by theme
- The core area calculation tool provides accurate measurements for irregular shapes in field surveying tasks
- The drawing interface lacks precision and control, making it difficult to place lines accurately on screen
25 of 25 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for SketchAndCalc Area Calculator
How's the Utilities market?
SketchAndCalc occupies a legacy niche in the Utilities category with a 2.85-star rating across 20 reviews. The lack of updates for over 74 months signals a transition away from active consumer-facing development.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for SketchAndCalc Area Calculator
Where is it heading?
The market for mobile area calculators is shifting toward web-native tools that do not require subscription-gated logins. SketchAndCalc is currently exposed: its lack of updates and broken export functionality make it a high-churn risk for any professional user who requires reliable data output.
- The lack of updates for over 74 months indicates the app is in maintenance mode, which compounds the frustration of users unable to save work.
- Persistent login failures prevent new users from accessing the core utility, which directly suppresses the conversion funnel for the subscription model.
The SWOT
- Image-based perimeter tracing eliminates complex geometry math
- Custom drawing scale calibration supports diverse professional field-surveying requirements
- Modernizing the export pipeline would immediately unlock professional utility for contractors
- Implementing an angle-lock feature would address the top-requested usability gap
Next best moves
Rebuild export and save functionality because users report inability to save work → unlock professional bidding utility
+ 1 more prioritized moveThe counter-intuitive read
The app's 6-year update silence is not just technical neglect…
Read the full takeSince the last report: The competitive assessment has evolved to frame the app's stagnation not just as a technical failure, but as a strategic vulnerability against free web-native alternatives.
Bottom line
SketchAndCalc offers a unique geometry-solving mechanism, but the inability to save or export work makes it a liability for professional users, so the PM must prioritize a stability-focused update to fix the export pipeline before attempting to drive new subscriptions.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated