Report updated Jun 14, 2026

SketchNote, Visual Note Taking is an established productivity app that is available. With a 3.0/5 rating from 3 reviews, it shows polarized user reception.

What is SketchNote, Visual Note Taking?

SketchNote is a visual note-taking app for iPhone and iPad that uses pre-designed shapes and templates to assist users without art skills.

Users hire SketchNote to create structured, visual notes on digital paper, serving the need for aesthetic organization without the manual effort of freehand drawing.

Current Momentum

v2.7 · 40mo ago

Zombie
  • No notable feature updates recently.
  • Zero review volume limits growth.

Active Nemesis

Sticky Notes !

Sticky Notes !

By DroidVeda LLP

Other Rivals

Memo Pad @ ANIMAL LIFE +Widget
Notes for iPad - Pencil Notes
HintApp - Cue Cards & Notes
AI Note Taker: Voice & Video
Actions For Obsidian
ChatExport - AI to Docs
AI Meeting - Voice-to-Summary
Transcript AI Audio Summaries

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Visual Note TemplatesDifferentiator

Pre-designed shapes, letters, numbers, and clipart for note composition

Digital Paper InterfaceStandard

Handwriting support for Apple Pencil and finger input on iPad and iPhone

iCloud SyncStandard

Cross-device synchronization of digital notebooks

PDF and Media AnnotationStandard

Import and markup of PDF documents, images, and videos

Shapes ToolStandard

Automated drawing of perfect lines and geometric shapes

How much does it cost?

Subscription
  • Free version available
  • Subscription version with auto-renewal

Subscription model uses auto-renewal via Apple ID, requiring cancellation 24 hours before period end.

Who Built It?

B TO J PTY LTD app icon 1
B TO J PTY LTD app icon 2
B TO J PTY LTD app icon 3
B TO J PTY LTD app icon 4

B TO J PTY

(17.7K)

Simplifying financial documentation for mobile-first professionals. Providing a streamlined, subscription-free tool for generating invoices and receipts.

Portfolio

13

Apps

Free 12
Business83%
Negocios8%
Zakelijk8%

What other apps does B TO J PTY make?

Invoice Maker Simple

Invoice Maker Simple

Business·4.8(17.7K)
View Intel →
Receipt Maker

Receipt Maker

Business
e-Receipt Maker

e-Receipt Maker

Business
Payslip Maker

Payslip Maker

Business
eSign - Fill & Sign Form Docs

eSign - Fill & Sign Form Docs

Business
Job Quote Maker - Invoice app

Job Quote Maker - Invoice app

Business

Explore the full B TO J PTY report

Portfolio breakdown, audience, momentum, and every app published by B TO J PTY.

Go deeper

What is the competitive landscape for SketchNote, Visual Note Taking?

Where is it available?

Localized markets (1)

United States

How's The Productivity Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

Sticky Notes ! icon

DroidVeda LLP

4.6(22.1K)

This app dominates the casual note-taking space by prioritizing quick, accessible capture, directly competing with SketchNote’s goal of simplifying digital note-taking for non-artists.

Differentiators

  • Massive user base and long-term market presence create a significant barrier to entry for new users.
  • Integrated reminder system provides utility that SketchNote lacks, keeping users engaged within the app ecosystem.
  • Home screen widgets offer immediate access to notes, whereas SketchNote requires opening the app to view.

Head to head

SketchNote must pivot toward power-user features like advanced organization or AI-assisted handwriting to differentiate from the simple, high-volume utility of Sticky Notes.

Contenders(4)

This app targets the same casual productivity demographic by gamifying the note-taking experience with illustration collections.

Differentiators

  • Gamified gacha illustration collection incentivizes daily app usage through rewards, unlike SketchNote’s purely functional approach.
  • Voice input capabilities offer a hands-free alternative to SketchNote’s manual handwriting-focused interface.

It competes for the productivity-focused user by automating the note-taking process through AI transcription and summarization.

Differentiators

  • Automated AI summarization saves significant time compared to SketchNote’s manual handwriting and drawing requirements.
  • Live transcription of video and voice files addresses a professional use case SketchNote currently ignores.

This app targets users who need structured, presentation-ready notes, overlapping with SketchNote’s digital notebook functionality.

Differentiators

  • Dedicated presentation mode allows users to display notes professionally, a feature absent in SketchNote’s current build.
  • Cross-platform sync ensures notes are accessible across devices, whereas SketchNote lacks cloud-based ecosystem connectivity.

This is a direct feature-set competitor that focuses specifically on Apple Pencil optimization for iPad users.

Differentiators

  • Extensive template library provides immediate structure for users, while SketchNote relies on manual shape creation.
  • Mixed-media support allows for richer note-taking experiences beyond the basic drawing tools found in SketchNote.

Same space(3)

It occupies the productivity category by focusing on AI-driven content generation from voice inputs.

Differentiators

  • Scenario-based prompt templates allow for highly specific note outputs that SketchNote cannot replicate manually.
  • Cross-language summary generation provides global utility that SketchNote’s localized drawing tools lack.
ChatExport - AI to Docs icon

BETTER APP INFORMATIONTECHNOLOGY

4.6(7)

This app serves users looking to archive and organize information, overlapping with SketchNote’s digital notebook utility.

Differentiators

  • Biometric archive lock provides security features that are entirely absent from SketchNote’s current feature set.
  • Full-text search capabilities allow for rapid information retrieval, which is difficult in handwritten-only note apps.

It competes for the user's time by offering automated transcription and summary tools for educational and professional contexts.

Differentiators

  • Integrated video editing tools allow users to manipulate source material, far exceeding SketchNote’s static drawing capabilities.
  • Audio enhancement features ensure high-quality transcription, providing a more reliable workflow than manual note-taking.

Compare SketchNote, Visual Note Taking against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for SketchNote, Visual Note Taking

Strengths to defend, gaps to attack

Core Strengths

  • Visual template library enables non-artists to create structured notes
  • Native Apple Pencil support provides a natural writing experience

Critical Frictions

  • Zero review volume indicates failed user acquisition
  • Lacks cloud-based ecosystem connectivity
  • No biometric security or full-text search features

Growth Levers

  • Integration of AI-driven handwriting-to-text conversion
  • Development of a presentation mode for professional users

Market Threats

  • AI-first note-taking apps are rapidly automating manual handwriting tasks
  • Established competitors with millions of ratings create a high barrier to entry

What are the next best moves?

highPivot

Pivot to AI-assisted handwriting recognition because manual drawing is being commoditized by AI-first competitors → increase user retention

Competitors like AI Note Taker are automating the note-taking process, making manual handwriting a declining utility.

Trade-off: Deprioritize the Shapes Tool refinement — the current tool is sufficient for the existing user base.

A counter-intuitive read

The app's lack of social proof is not the primary failure; the real risk is that visual note-taking is a manual task that AI-first apps are currently making obsolete.

Feature Gaps vs Competitors

  • Presentation mode (available in HintApp but absent here)
  • Biometric archive lock (available in ChatExport but absent here)
  • Automated AI summarization (available in AI Note Taker but absent here)

Key Takeaways

SketchNote provides a niche visual template set but lacks the automation and social proof to compete with category leaders, so the PM should pivot toward AI-assisted handwriting features to differentiate from manual-only note apps.

Where Is It Heading?

Declining

The productivity market is consolidating around AI-assisted automation, leaving manual-only tools like SketchNote increasingly isolated. Without a pivot to automated workflows, the app will continue to struggle for visibility against competitors that offer higher utility per session.

The lack of user ratings and reviews indicates a stalled acquisition funnel, which prevents the app from gaining necessary market visibility.

The rapid rise of AI-driven note-taking competitors threatens to make manual drawing tools irrelevant, accelerating the churn of the target audience.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by SketchNote, Visual Note Taking, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The competitive assessment has shifted to a declining outlook, acknowledging that the lack of AI-driven features and cloud connectivity leaves the app vulnerable to modern, automated productivity tools.

declined

Outlook Trend

added

New Weaknesses and Threats

added

Feature Gaps Identified

shifted

Strategic Focus

Cite this report

Marlvel.ai. “SketchNote, Visual Note Taking Intelligence Report.” Updated Jun 14, 2026. https://marlvel.ai/apps/sketchnote-visual-note-taking

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