FeelinMySkin is a skincare routine planner and ingredient analyzer for iOS and Android users managing specific skin concerns.
Product velocity
Maintenance
Daily rank 🇺🇸
#97
Beauty · free
Sentiment
4.6
5k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to gain ingredient-level transparency and maintain routine consistency, solving the need for personalized skin health management.
For Skincare enthusiasts and individuals managing specific skin conditions who require routine consistency and ingredient-level product transparency.
What does it look like?
Key features
Evaluates product ingredients for specific skin concerns, acting as a primary differentiator.
Schedules daily skincare habits with push notifications to maintain consistency.
Logs skin changes and lifestyle factors alongside before-and-after photos to track progress.
How much does it cost?
Freemium model utilizing in-app purchases to monetize a large, community-driven product database.
Velocity
Maintenance developmentUX improvementsShow more...
The app currently ships at a maintenance cadence, with only one release recorded in the analyzed window. Development is focused on minor UX improvements, such as the latest version's addition of in-app photo uploads for new products. There is no evidence of a high-frequency release cycle or live-ops strategy. The current pace suggests a focus on incremental stability rather than rapid feature expansion.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate personalized skincare routines help users manage acne and oily skin through structured daily habits and community features and education forums provide valuable peer support for skincare product selection and analysis, but report aggressive paywalls during the onboarding process frustrate users who cannot preview core app features.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Personalized skincare routines help users manage acne and oily skin through structured daily habits
- Community features and education forums provide valuable peer support for skincare product selection and analysis
- Product tracking tools prevent waste by alerting users when their skincare items are near expiration
- Aggressive paywalls during the onboarding process frustrate users who cannot preview core app features
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Skincare Routine: FeelinMySkin
How's the Beauty market?
FeelinMySkin maintains a 4.61-star rating across 4,646 total ratings. The high rating relative to the 9-day update cadence suggests a stable core product, though the lack of new feature builds indicates a maintenance-heavy posture.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Skincare Routine: FeelinMySkin
Where is it heading?
The beauty-tech market is consolidating around high-utility routine planners, leaving FeelinMySkin exposed to churn if technical instability persists. The current maintenance-mode cadence suggests the team is prioritizing stability over growth, which will likely lead to stagnation against more stable, well-funded competitors.
- Data synchronization failures in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- The latest release added product photo uploads, indicating active maintenance of the product database despite the lack of major feature expansion.
The SWOT
- 150,000+ product database functions as a B2B distribution barrier
- Community-driven reviews provide a defensible barrier against generic planners
- Expansion of existing skincare logic into dedicated hair care routines
Next best moves
Implement a free-tier preview of core ingredient analysis because onboarding paywalls cause high churn → improve conversion rate
+ 1 more prioritized moveThe counter-intuitive read
The aggressive paywall is not just a monetization error…
Read the full takeSince the last report: The report identifies a shift toward emphasizing the app's large product database as a competitive barrier, while maintaining a cautious outlook due to persistent technical instability and restrictive monetization.
Bottom line
FeelinMySkin retains core users through its specialized ingredient-analysis engine, but the aggressive onboarding paywall caps the top-of-funnel conversion, so the PM should prioritize a free-tier preview to reduce early-stage churn.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated