| Core Identity |
| Developer | Mento Apps Ltd | Andras Munkacsi | Skin Bliss SIA | SkinSort | Touslesprix.com | Yuca | Think Dirty Inc. |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 625 | 230 | 790 | 5,016 | 961 | 91,753 | 54,623 |
| Price | USD3.99 | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 18, 2018 | Aug 11, 2020 | Aug 8, 2018 | Jun 24, 2024 | Aug 24, 2019 | Jan 9, 2017 | Aug 16, 2013 |
| Last Updated | Mar 27, 2026 | May 11, 2026 | Aug 21, 2025 | May 11, 2026 | Mar 23, 2026 | Mar 30, 2026 | Apr 6, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | positive | - | positive | - | positive | - |
| Score | 82/100 | 75/100 | - | 85/100 | - | 75/100 | - |
| Praises | - Highly customizable routine tracking allows users to manage complex skincare regimens with ease
| - Comprehensive product database and routine tracking tools provide significant value for skincare enthusiasts
| - | - Ingredient transparency and scientific research backing
| - | - Barcode scanning functionality provides immediate health insights for grocery shoppers in real time
- Ingredient breakdown and health scoring help users identify hidden toxins in common household products
- Alternative product recommendations assist users in making healthier purchasing decisions during their shopping trips
| - |
| Complaints | - Manual entry requirements for non-supported brands create significant friction during the initial setup process
| - Aggressive paywall implementation during onboarding frustrates users who expect a free trial or preview
| - | - Scanning errors and database coverage gaps
| - | - Mandatory account creation requirements frustrate users who prefer immediate access without personal data sharing
- Inconsistent scoring logic between similar products leads to user distrust in the rating system
- Limited product database coverage for specific regions or niche items causes search frustration
| - |
| Requests | - Expanded product database integration would reduce the need for time-consuming manual ingredient entry
| - One-time purchase option requested to avoid recurring subscription costs for premium features
| - | - | - | - Dark mode interface requested to improve usability for users with light sensitivity issues
- Customizable filtering options for nutritional stats to align with individual dietary goals
- Expanded database coverage for non-food categories like pet products
| - |
| Strategic Intel |
| Strengths | - One-off purchase model avoids subscription fatigue
- Ingredient conflict logic establishes high switching costs
- Diary feature creates longitudinal retention
| - INCI ingredient-matching library functions as a B2B distribution moat
- High-frequency push notification loop drives daily active habit
- Visual journal creates high-value personal data lock-in
| - | - Independent data sourcing prevents brand influence
- Scientific research backing builds user trust
| - | - Proprietary scoring methodology simplifies complex data for mass-market adoption
- Barcode scanner habit loop drives high daily session frequency
- Independent brand positioning builds trust against corporate-backed competitors
| - |
| Weaknesses | - Manual product entry creates high onboarding friction
- Inconsistent push notifications erode the daily habit loop
- Photo comparison tool reliability issues
| - Aggressive onboarding paywall triggers high-frequency negative sentiment
- Sync instability disrupts daily logging habit
- Complex UI layout increases new-user abandonment
| - | - Manual scanning friction limits daily usage
- Lack of automated AI consultation
| - | - Mandatory account creation creates a conversion barrier for privacy-conscious users
- Scoring inconsistencies between similar products trigger user distrust
- Limited database coverage in non-European markets restricts global growth
| - |
| Pricing | paid | subscription | freemium | freemium | freemium | freemium | freemium |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Active | Maintenance | Intense |
| Update Cadence | 4 versions, 2 majors/6mo, ~3d avg | 2 versions, 2 majors/6mo, ~47d avg | 5 versions | 2 versions, ~2d avg | 5 versions | 5 versions, ~17d avg | 5 versions |
