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SMS Templates - Text Messages vs its rivals

Side-by-side comparison against SMS Templates - Text Messages's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

SMS Templates - Text Messages
This App
PhraseExpress
Nemesis
IFTTT - Automate work and home
Peer
Shortcuts
Peer
Truecaller: Premium Caller ID
New Kid
Burner: Second Phone Number
New Kid
Core Identity
DeveloperThomas TsopanakisBartels Media GmbHIFTTTAppleTrue Software Scandinavia ABAd Hoc Labs, Inc
CategoryUtilitiesProductivityProductivityProductivityUtilitiesUtilities
PlatformiOS, AndroidiOSiOS, AndroidiOSiOSAndroid, iOS
Store Metrics
Rating4.9 / 54.5 / 54.6 / 54.6 / 54.5 / 54.7 / 5
Ratings Count1,3175859,31942,917250,23992,157
PriceFreeFreeFreeFreeFreeFree
Release DateJan 10, 2013Dec 8, 2022Jul 11, 2013Jun 4, 2019Mar 28, 2012Apr 1, 2012
Last UpdatedMay 4, 2026Feb 21, 2026Apr 10, 2026Dec 12, 2025Apr 13, 2026May 5, 2026
Sentiment & Reviews
Sentimentpositive----terrible
Score75/100----15/100
Praises
  • Customizable text templates significantly reduce time spent on repetitive daily business communication tasks
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  • Reliable call and text quality provides functional utility for users needing secondary communication lines
Complaints
  • Unexpected introduction of advertisements after previous premium purchases creates a sense of bait and switch
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  • Misleading free trial offers result in immediate unauthorized charges to user payment methods
Requests
  • Bulk messaging capability to send the same template to multiple recipients simultaneously
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  • Transparent pricing models that clearly distinguish between free and paid feature sets
Strategic Intel
Strengths
  • Notification widget enables one-tap dispatch
  • iCloud sync creates cross-device state persistence
  • Native contact integration reduces setup friction
--
  • System-level hardware access via Siri and Camera triggers
  • Zero-cost barrier to entry for personal productivity workflows
  • On-device processing via Apple Neural Engine ensures privacy
-
  • Privacy-first workflow reduces friction for casual users
  • Color-coded inboxes increase session duration for power users
  • Brand recognition in major tech publications
Weaknesses
  • Ad-supported model on Android creates bait-and-switch sentiment
  • Complex initial permission requests
  • Lack of bulk-sending capability
--
  • Steep learning curve for custom automation logic
  • Lack of native enterprise-grade compliance or reporting tools
  • No built-in peer-to-peer shift swapping or team communication
-
  • High refund surge due to misleading trial billing
  • Persistent message delivery failures
  • Subscription-only model limits top-of-funnel conversion
Pricingfreefreefreemiumfreesubscriptionsubscription
MomentumActive-IntenseZombieIntenseActive
Update Cadence5 versions-5 versions1 versions5 versions5 versions, 2 majors/6mo, ~10d avg

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AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by SMS Templates - Text Messages, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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