Soap Cutting is a physics-based ASMR simulation game for iOS and Android that allows users to slice and shred virtual soap blocks.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Games
Sentiment
4.5
602k reviews
Nemesis
ASMR Studio 3D: Ultimate Relax
The App DNA
What makes this app unique?
The app removes cognitive friction for users seeking a repetitive, tactile activity to aid in pre-sleep relaxation.
For Casual gamers seeking stress relief and sensory satisfaction through repetitive, relaxing simulation mechanics.
What does it look like?
Key features
Physics-based interaction for slicing and shredding virtual soap blocks.
Creative mode for custom soap shapes.
How much does it cost?
Monetization relies on ad-supported gameplay with no current paid option to remove advertisements.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app has released 5 updates over the last 6 months, averaging approximately 0.19 releases per week, which places it in the maintenance tier. Development is characterized by minor stability patches and generic performance improvements rather than new feature rollouts. There is no evidence of live-ops events or significant content additions in the recent history. The release cadence has remained stable but low-frequency throughout the observed period.
Who built it?
Coco Play
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What do users think recently?
Review voice lately leans mixed. Users appreciate satisfying tactile feedback and sound design provide a relaxing experience for players seeking stress relief and discovery of hidden toys within the soap bars creates a rewarding loop for casual players, but report excessive ad frequency interrupts the core gameplay loop and makes the experience feel unplayable.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Satisfying tactile feedback and sound design provide a relaxing experience for players seeking stress relief
- Discovery of hidden toys within the soap bars creates a rewarding loop for casual players
- Offline playability allows users to enjoy the core experience without constant connectivity requirements
- Excessive ad frequency interrupts the core gameplay loop and makes the experience feel unplayable
102 of 851 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Soap Cutting
How's the Games market?
Soap Cutting holds a 4.57 rating across 851 reviews on iOS, maintaining a niche focus on tactile ASMR. The lack of a premium ad-free tier limits revenue capture from the high-intent user base.
The rivals identified
By ALICTUS YAZILIM A.S.
This app directly mirrors the 'pre-sleep' and 'tingling ASMR' value proposition of this app with a focus on tactile simulation.
- Focuses on sand-slicing mechanics which provide a different tactile feedback loop than soap cutting
- Positions itself as a comprehensive studio environment rather than a single-activity slicing game
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Soap Cutting
Where is it heading?
The transition toward forced connectivity and high ad density is actively eroding the user base. Without a shift toward an ad-free model and improved technical stability, the app will continue to lose ground to rivals that provide a more reliable, varied ASMR experience.
- Forced connectivity requirements in recent updates prevent offline play, which alienates the core audience seeking stress relief.
- Persistent soap-rendering bugs prevent progress on specific levels, driving negative sentiment and reducing session length.
The SWOT
- Physics-based ASMR simulation provides a high-intent, repeatable relaxation loop
- Paid ad-free tier would capture revenue from users currently frustrated by ad density
Next best moves
Ship a paid ad-free purchase option because users explicitly request it to restore relaxation → increase LTV
+ 1 more prioritized moveThe counter-intuitive read
The high ad-frequency is not just a monetization…
Read the full takeFeature gaps
Broad variety of ASMR triggers (available in ASMR Studio 3D but absent here)
Since the last report: The app's competitive position has deteriorated as the conflict between aggressive ad-supported monetization and user demand for offline, ad-free play intensifies. The lack of a paid tier is now identified as a primary barrier to revenue capture.
Bottom line
Introducing a paid ad-free tier would unlock revenue from the high-intent user base currently frustrated by ad density. This move would stabilize the rating decline and differentiate the experience from ad-heavy casual rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Soap Cutting good for stress relief?
How does Soap Cutting compare to ASMR Studio 3D?
Does Soap Cutting have intrusive ads?
Are there free alternatives to Soap Cutting?
Sources
Report last updated