Copied is a keyboard extension for iOS that allows users to store and instantly paste unlimited text templates into other applications.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Utilities
Sentiment
4.5
211 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the cognitive and time cost of re-typing identical messages by providing a persistent, system-level snippet library.
For Users who perform repetitive typing tasks on iOS and require quick access to frequently used text snippets.
What does it look like?
Key features
Custom keyboard extension for iOS that allows direct insertion of saved text templates into other applications
Storage and organization of text snippets for repeated use
Input interaction allowing users to send saved templates multiple times via a single gesture
How much does it cost?
The freemium model gates unlimited template storage and keyboard functionality behind a subscription or one-time purchase.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app maintains a maintenance-level cadence, with only one release shipped in the last 29 days. Development is currently focused on minor stability and performance improvements rather than new feature sets. The latest release provides generic stability fixes and clipboard enhancements, indicating a stable but low-velocity development cycle. There is no evidence of live operations or significant feature expansion in the recent history.
Who built it?
ENGINES STUDIO LAB
10 apps tracked · Utilities
User Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate the keyboard integration allows users to access saved text templates without switching between different applications and users value the local processing of data which ensures that personal information remains on the device.
How are ratings & reviews evolving?
What users say, by theme
- The keyboard integration allows users to access saved text templates without switching between different applications
- Users value the local processing of data which ensures that personal information remains on the device
- The application provides a functional solution for managing frequently used text and announcement messages
- Users report difficulty exiting the keyboard extension due to the missing globe icon on certain devices
38 of 38 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Spam Text Repeater - Copied
How's the Utilities market?
Copied occupies the Utilities space with a 4.46-star rating across 211 total ratings. The reliance on a subscription model for basic template management creates friction for casual users who expect free access to snippet storage.
The rivals identified
The Analyst's Read
Key takeaways for Spam Text Repeater - Copied
Where is it heading?
Users report: The productivity utility market is consolidating around apps that offer seamless, low-friction integration. Copied's maintenance-only cadence leaves it exposed to rivals that can better address user privacy concerns and workflow efficiency requests.
- Mandatory full access permissions trigger immediate uninstalls, which compounds the churn pressure already visible in the review feedback.
- The latest release optimized paste performance, showing that the developer is still performing maintenance despite the lack of new feature expansion.
The SWOT
- System-level keyboard integration enables text insertion without context switching
- Adding an in-app template editor would address the top requested feature
Next best moves
Ship in-app template editor because users request editing functionality to improve workflow efficiency → increase retention
+ 2 more prioritized movesThe counter-intuitive read
The app's reliance on the iOS keyboard extension is its greatest liability…
Read the full takeSince the last report: The developer has shifted from a passive maintenance stance to a reactive pivot strategy, specifically targeting the keyboard permission flow to mitigate high churn rates. This change reflects a clearer recognition of the privacy-related friction points that currently limit the app's growth.
Bottom line
Addressing the privacy-permission friction and adding an in-app editor would stabilize the user base, as the current reliance on full access prompts is driving immediate churn. Prioritizing these workflow improvements will unlock higher retention among the power-user segment.
Unlock 1 critical friction, 1 market threat, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is Copied safe to use for sensitive text?
How does Copied compare to standard iOS text replacement?
Is there a free version of Copied?
What are some alternatives to Copied for text snippets?
Sources
- [1] App Store, source
Report last updated