Report updated May 20, 2026
Special
For local food service businesses including cafes, pizzerias, and bakeries seeking to bypass third-party aggregator commissions.
Special is an established food & drink app that is available.
What is Special?
Special is a B2B platform providing custom-branded ordering apps and kiosk POS integration for local food service businesses.
Merchants hire Special to reclaim margins lost to third-party delivery aggregators and to own the direct customer loyalty relationship.
Current Momentum
v8.0 · 10mo ago
Zombie- Maintains stable B2B subscription model.
- Ships regular updates for kiosk integration.
Active Nemesis
Uber Eats: Food & Groceries
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Custom-branded Android and iOS ordering applications for individual food service businesses
Automated reward generation based on consumer profiles, order history, and product preferences
Self-service ordering hardware synchronized with mobile loyalty accounts
How much does it cost?
- 2000€ setup fee
- 500€ annual support fee
- 150€/month optional advertising
B2B subscription model anchored at 500€/year for maintenance, with a high-barrier 2000€ initial setup fee.
Who Built It?
www.deliverymanager.gr
Providing local food and drink establishments with dedicated, branded mobile ordering platforms. Streamlining the digital customer experience for neighborhood restaurants and cafes.
Portfolio
13
Apps
What other apps does www.deliverymanager.gr make?
ala Πίτα
Πίτα στο τετράγωνο
Πίτσα Μπύρα Official
Το αυθεντικό της Ελευσίνας
Francez Bulldog App
BOX Coffee Specialist Delivery
Explore the full www.deliverymanager.gr report
Portfolio breakdown, audience, momentum, and every app published by www.deliverymanager.gr.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Special?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
Market outlook for this category
Available very soon
Which niche is Special in?
to order food online from a restaurant
Explore the full Grill and Burger Eateries niche
Every app in this space (627 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Uber Eats is the primary nemesis as it dominates the food delivery market, competing directly for the same user base seeking convenience and rapid delivery.
Differentiators
- Aggressive multi-category marketplace strategy captures grocery and retail spend beyond just restaurant food orders.
- Uber One subscription model creates high switching costs through exclusive discounts and zero delivery fees.
- Advanced real-time tracking infrastructure provides superior transparency compared to standard local delivery management solutions.
Head to head
The target should focus on hyper-local loyalty programs and personalized service that a global aggregator cannot replicate.
Contenders(4)
Get Eazy competes by offering a similar local marketplace experience that bundles food delivery with multi-category shopping.
Differentiators
- Integrated in-app wallet system simplifies repeat transactions and reduces friction during the checkout process.
- Cash on delivery support captures unbanked users or those hesitant to store payment data online.
ChowNow challenges the target by positioning itself as a commission-free alternative that prioritizes restaurant-direct relationships.
Differentiators
- Commission-free model attracts restaurant partners who are dissatisfied with the high fees of major aggregators.
- 24/7 human support provides a premium service layer that automated platforms often fail to deliver.
Caviar competes for the premium segment of the food delivery market, focusing on exclusive restaurant partnerships.
Differentiators
- Exclusive partnerships with high-end restaurants create a curated dining experience unavailable on mass-market platforms.
- DashPass integration leverages a broader ecosystem to provide consistent value to frequent delivery users.
This app competes for the target's audience by locking them into a specific brand ecosystem through loyalty and rewards.
Differentiators
- Tiered loyalty program incentivizes repeat visits through gamified status levels and personalized exclusive offers.
- Mobile ordering functionality is tightly coupled with a rewards engine that encourages long-term brand retention.
Same space(3)
This app serves a similar niche by providing a dedicated digital storefront for a specific local food establishment.
Differentiators
- Simple transaction history tracking allows customers to easily reorder their favorite past meal combinations.
- Focused menu-only interface reduces cognitive load for users looking to order from one specific location.
While functional, it overlaps in the food category by providing utility tools for home cooks and food enthusiasts.
Differentiators
- Density-aware conversion logic provides higher accuracy for professional-grade baking and complex recipe scaling.
- Full offline functionality ensures the tool remains useful in kitchen environments with poor connectivity.
This app occupies the food safety and management space, targeting the same user base interested in food quality.
Differentiators
- Local data processing ensures user privacy and security for sensitive food storage tracking information.
- Source verification database helps users maintain food safety standards through reliable, community-backed data.
Compare Special against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Special
Strengths to defend, gaps to attack
Core Strengths
- Kiosk POS integration synchronizes offline and online loyalty data
- Branded app ownership removes third-party commission leakage
Critical Frictions
- 2000€ setup fee creates high barrier to entry
- Lack of integrated delivery logistics forces merchant-managed fleets
Growth Levers
- Untapped B2B partnerships with local food supplier networks
- Expansion into wearable-based order tracking for quick-service environments
Market Threats
- Aggregator-led subscription models like Uber One
- Rapid scaling of new entrants using hybrid third-party logistics
What are the next best moves?
Reduce setup fee to 500€ because the 2000€ barrier limits merchant adoption → increase install velocity
The 2000€ setup fee is a high-barrier constraint compared to aggregator-led models.
Trade-off: Pause the optional advertising feature development — setup volume is the primary growth constraint.
Integrate third-party logistics APIs because merchants lack delivery fleets → reduce churn risk
Competitors like Honest Johns Pizzeria use hybrid logistics to scale, threatening the target's value proposition.
Trade-off: Deprioritize the AI loyalty system refinement — logistics parity is a survival requirement.
A counter-intuitive read
The 2000€ setup fee is not a bug but a feature, as it filters for high-volume merchants who are less likely to churn to aggregators.
Feature Gaps vs Competitors
- Integrated third-party logistics (available in Honest Johns Pizzeria but absent here)
- In-app wallet system (available in Get Eazy but absent here)
Key Takeaways
Special provides a viable commission-free alternative for established merchants, but the high setup cost and lack of logistics support limit its growth, so the PM should prioritize logistics integration to compete with aggregator-backed local delivery.
Where Is It Heading?
Stable
The local food delivery market is shifting toward hybrid logistics models that combine direct ordering with third-party delivery. Special's current posture is stable but exposed, as the lack of integrated logistics forces merchants to manage their own fleets, which will likely lead to churn as competitors offer more streamlined delivery solutions.
High setup fees limit the addressable market to established businesses, slowing the acquisition of new, smaller local merchants.
Recent updates focus on kiosk synchronization, maintaining parity with existing B2B clients rather than expanding the consumer-facing feature set.