MARLVEL

Sprinkles Now! vs its rivals

Side-by-side comparison against Sprinkles Now!'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Sprinkles Now!
This App
Crumbl
Nemesis
Tropical Smoothie Cafe
Contender
sweetgreen
Contender
Shake Shack
Contender
QDOBA Mexican Eats
Peer
Blaze Pizza
Peer
Bojangles Restaurant
New Kid
Factor_ Prepared Meal Delivery
New Kid
Core Identity
DeveloperPaytronix Systems IncCrumbl, LLCTropical Smoothie Cafe, LLCsweetgreenShake ShackQDOBA Mexican EatsBlaze PizzaBojangles' Restaurants, Inc.Factor75
CategoryFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & Drink
PlatformiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.3 / 54.9 / 54.9 / 54.9 / 54.8 / 54.9 / 54.9 / 54.7 / 54.8 / 5
Ratings Count775,485,025181,992167,603566,366141,366121,49253,268237,018
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateFeb 10, 2016Oct 6, 2018Sep 28, 2020Jan 23, 2013Jun 2, 2009Dec 5, 2016Jan 26, 2016May 31, 2021Apr 28, 2020
Last UpdatedSep 2, 2025Mar 30, 2026Apr 7, 2026Apr 13, 2026May 6, 2026Apr 14, 2026Apr 9, 2026Mar 25, 2026Apr 14, 2026
Sentiment & Reviews
Sentiment-excellent--negative----
Score-92/100--25/100----
Praises-
  • Ease of Use
  • Product Quality
--
  • High quality food and consistent flavor profiles keep customers returning for repeat orders
----
Complaints-
  • Ordering Limitations
  • Technical Issues
--
  • Broken authentication and checkout flows force users to abandon orders or use the website
----
Requests----
  • Integration of Apple Pay and Google Pay to simplify the checkout and payment process
----
Strategic Intel
Strengths
  • Nationwide shipping infrastructure enables non-local gift-giving scenarios
  • Established bakery brand identity supports trust in digital ordering
  • Massive rating volume (6M+) indicating high market penetration
  • Weekly rotating menu drives high organic re-engagement
  • Superior UX simplicity and ease of use
--
  • Premium brand identity sustains organic install velocity
  • Direct-to-consumer delivery channel captures margin from third-party aggregators
  • Gamified challenges drive repeat purchase behavior
---
  • Physical logistics and freshness guarantee create high switching costs vs grocery-store alternatives
  • Dietitian-approved personalization reduces churn by aligning product utility with specific health goals
Weaknesses
  • Transactional-only UI lacks high-frequency engagement loops
  • Zero-rating on Android platform signals severe discovery or performance friction
  • Rigid ordering quantities (cannot easily buy 2, 3, or 5 cookies in one order)
  • Technical glitches in reward point tracking
  • User friction regarding automatic tipping prompts
--
  • Critical authentication failures force users to abandon orders
  • Invalid promo codes erode trust in the loyalty program
  • Inaccurate location data prevents conversion at open stores
---
  • High reliance on promotional entry pricing to maintain chart velocity
  • Lack of social or community-sharing features compared to emerging recipe platforms
Pricingfreefreefreefreefreefreefreefreesubscription
MomentumMaintenanceMaintenanceIntenseIntenseActiveIntenseIntenseIntenseIntense
Update Cadence5 versions5 versions, ~5d avg5 versions5 versions5 versions, ~7d avg5 versions5 versions5 versions5 versions

Compare Sprinkles Now! head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sprinkles Now!, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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