Sticker Maker ! is a utility app for iOS that enables users to create custom stickers and access a library of 20,000+ pre-made packs for messaging apps.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Utilities
Sentiment
4.7
45k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to personalize their digital communication through custom content, serving the job of expression that standard emoji sets cannot fulfill.
For Social media users and messaging app participants looking to personalize their chats with custom or curated stickers.
What does it look like?
Key features
Tools for cropping and background removal drive daily active usage by enabling personalized content, which expands ad-impression inventory.
A platform for users to upload and share sticker packs acts as an acquisition funnel by pulling non-users into the install path via shared links.
Access to over 20,000 pre-made stickers across categories like anime and memes increases session duration, expanding ad-inventory per active user.
How much does it cost?
The app operates on a free model, relying on ad-supported engagement and community-driven content growth.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships at a maintenance cadence, with only one release recorded in the provided window. The latest release consists solely of minor bug fixes, indicating a lack of new feature development or live operations. Development appears focused exclusively on stability rather than growth or content expansion. The release history suggests a low-frequency update cycle typical of a mature or stable product.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users enjoy the wide variety of sticker choices available for anime and holiday-themed messaging.
How are ratings & reviews evolving?
What users say, by theme
- Users enjoy the wide variety of sticker choices available for anime and holiday-themed messaging
- The sticker creation tool provides a quick and easy way for casual users to express themselves
- Aggressive ad placements and non-functional exit buttons frustrate users during the sticker creation process
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker Maker !
How's the Utilities market?
Sticker Maker ! maintains a 4.7-star rating across 44,614 total ratings, anchoring its presence in the Utilities category. The reliance on ad-supported monetization creates a tension between session duration and user satisfaction that competitors with subscription models exploit.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker Maker !
Where is it heading?
Casual sticker-creation traffic is consolidating around apps that balance monetization with user safety. Maintenance-mode updates leave Sticker Maker ! exposed: a single live-ops rival with a cleaner monetization model will erode its user base before the next major drop.
- Technical failures in the latest version (iMessage integration, save errors) erode the daily active habit, which compounds the rating drag already visible on the platform.
The SWOT
- Community-driven content sharing creates a self-sustaining acquisition loop
- High-volume sticker library increases session duration and ad-inventory
- Implementing content moderation tools could mitigate safety concerns regarding offensive imagery
Next best moves
Audit ad-exit logic because users report non-functional buttons → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on public community uploads is its greatest acquisition engine…
Read the full takeSince the last report: The app's outlook has declined due to persistent technical failures and the lack of active development, leaving it vulnerable to competitors.
Bottom line
Sticker Maker ! retains users through a deep content library, but technical instability and aggressive ad-monetization threaten long-term retention, so the team must prioritize stability and ad-exit functionality to protect the install base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated