Strike: Stock Market Alertsv2.0.0
Released November 6, 2020Major
The latest major update resulted in a 2.36 star decline in average rating on iOS. While the new dashboard and watchlist features are functional, the user experience is severely hampered by aggressive monetization and restrictive onboarding. The net impact is strongly negative due to high friction during the initial setup phase.
What changed
- New featureAdded a dashboard featuring high-level trends and a watchlist
- New featureAdded ability to configure which investing app opens from notifications
- UXStreamlined the app interface for a more frictionless experience
- UXImproved the alert creation workflow
Reception
New feature
The dashboard and watchlist features received positive feedback for their utility in market monitoring.
UX
backfiredAttempts to improve the interface and alert creation were overshadowed by mandatory notification permissions and registration barriers that block initial access.
Retention
backfiredAggressive monetization prompts and subscription requests appearing immediately upon launch caused a decline in user sentiment.
How it played out
The rating declined by 2.36 stars following the update, driven by user friction regarding mandatory notification permissions and aggressive monetization prompts. While the new dashboard and watchlist features received praise, these additions are overshadowed by complaints regarding registration requirements and intrusive upgrade requests. The overall sentiment momentum appears to be weakening due to these onboarding barriers.
Marlvel takeaways
- Remove mandatory notification permissions during the initial setup to prevent blocking user access.
- Delay monetization prompts and subscription requests until after the user has successfully engaged with the dashboard or watchlist.
- Reduce data collection requirements during registration to lower the barrier for new user signups.
Original release notes
Strike just got an update so large, we had no option but to call it version 2! New Features • A dashboard now sits alongside the list of your alerts. Get heads-up information regarding high-level trends, build a watchlist, and more • Configure Strike to open a particular investing app of your choice when you open its notifications Improvements • We've streamlined the app to provide a more frictionless experience. Creating an alert should feel great now. Let us know what you think!