Supla is a Finnish audio entertainment app that aggregates live radio, podcasts, and text-to-speech news for mobile users.
Product velocity
Intense
Daily rank 🇺🇸
—
Entertainment
Sentiment
3.5
13k reviews
Nemesis
Yle Areena
The App DNA
What makes this app unique?
Users hire Supla to consolidate fragmented local media consumption into a single, authenticated session that persists across devices.
For Finnish-speaking consumers seeking a centralized platform for radio, podcasts, and daily news consumption.
What does it look like?
Key features
Aggregates live radio, on-demand podcasts, and text-to-speech news articles in one interface
Synchronizes playback state, favorites, and history across devices via a unified Sanoma login
Automated audio playback of articles from major Finnish publications like Helsingin Sanomat and Ilta-Sanomat
How much does it cost?
Freemium model utilizes ad-supported access to core content with a paid Supla+ tier for exclusive content.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Sanoma Media Finland
13+ apps tracked · Entertainment
Iltapulu.fi TV-opas
IS – Ilta-Sanomat
HS – Helsingin Sanomat
Ruutu
IS Supersää
Aamulehti
Digilehdet
Satakunnan Kansa
Valkeakosken Sanomat
Jämsän Seutu
Suur-Keuruu
Nokian UutisetUser Sentiment
What do users think recently?
Fresh user feedback skews upset.
How are ratings & reviews evolving?
What users say, by theme
- Frequent application crashes during active use prevent users from resuming their previous progress sessions
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Supla
How's the Entertainment market?
Supla holds the #47 Free position in its category and #18 in Music & Audio (FI). The gap between category rank and top-tier music app performance signals that the current stability issues are suppressing potential market share.
Read the market outlookThe rivals identified
By Yleisradio Oy
Yle Areena is the dominant Finnish media platform, commanding massive market share and user trust through a unified public service audio-visual experience.
- Integrates live TV streaming and video-on-demand alongside radio and podcasts in one unified interface.
- Leverages public funding to provide a completely ad-free experience that commercial apps cannot replicate.
- Maintains a massive content library of exclusive domestic productions that drive daily habitual usage.
Spotify: Music and PodcastsContender
TuneIn Radio: Music & SportsContender
Podimo: Podcasts & audiobooksContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Supla
Where is it heading?
The Finnish audio market is consolidating around high-trust, stable platforms, and Supla's current technical debt leaves it exposed. Unless the team resolves the crash-loop issue, the app will continue to lose share to more reliable global alternatives.
- Frequent crashes during active use prevent session recovery, which directly erodes the daily active habit and suppresses the Android rating.
- Recent updates focused on stability and bug fixes, but the lack of user-facing feature growth leaves the app vulnerable to competitor cadence.
The SWOT
- Unified media library consolidates radio and podcasts into a single ad-inventory stream
- Sanoma-account integration provides cross-device state persistence for long-term retention
- Expand text-to-speech news library to increase daily session frequency
- Integrate wearable support to capture active-lifestyle listening segments
Next best moves
Rebuild session-state persistence logic because crashes cause progress loss → improve retention
+ 1 more prioritized moveThe counter-intuitive read
Supla's biggest threat is not the feature-rich Yle Areena…
Read the full takeFeature gaps
Offline listening (available in Storytel but missing here) +1
Since the last report: Supla transitioned to a freemium pricing model and identified critical technical stability issues as the primary threat to its market position.
Bottom line
Supla holds a unique local-content advantage, but the frequent crashes during active playback destroy the user experience, so the team must prioritize stability over new features to prevent further churn to global rivals like Spotify.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated