Report updated Jun 18, 2026
Supla
For finnish-speaking consumers seeking a centralized platform for radio, podcasts, and daily news consumption.
Supla is a struggling entertainment app that is free with in-app purchases. With a 3.5/5 rating from 12.7K reviews, it struggles with user retention.
What is Supla?
Supla is a Finnish audio entertainment app that aggregates live radio, podcasts, and text-to-speech news for mobile users.
Users hire Supla to consolidate fragmented local media consumption into a single, authenticated session that persists across devices.
Current Momentum
v169 · 4d ago
Intense- Shipped push notifications for new episodes.
- Released general performance and bug fixes.
Active Nemesis
Yle Areena
By Yleisradio Oy
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Aggregates live radio, on-demand podcasts, and text-to-speech news articles in one interface
Synchronizes playback state, favorites, and history across devices via a unified Sanoma login
Automated audio playback of articles from major Finnish publications like Helsingin Sanomat and Ilta-Sanomat
How much does it cost?
- Free ad-supported tier
- Supla+ subscription tier
Freemium model utilizes ad-supported access to core content with a paid Supla+ tier for exclusive content.
Who Built It?
Sanoma Media Finland
Providing Finnish audiences with real-time news, local weather, and on-demand entertainment. A centralized digital hub for national and regional media.
Portfolio
13
Apps
What other apps does Sanoma Media Finland make?
Explore the full Sanoma Media Finland report
Portfolio breakdown, audience, momentum, and every app published by Sanoma Media Finland.
What do users think recently?
Low confidence · 1 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. but report frequent application crashes during active use prevent users from resuming their previous progress sessions.
Limited review volume (1 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Supla?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
Supla holds the #47 Free position in its category and #18 in Music & Audio (FI). The gap between category rank and top-tier music app performance signals that the current stability issues are suppressing potential market share.
Rank progression
1 active ranking tracked — 30-day window
Which niche is Supla in?
Explore the full Podcasts Players niche
Every app in this space — 21 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Yle Areena is the dominant Finnish media platform, commanding massive market share and user trust through a unified public service audio-visual experience.
Differentiators
- Integrates live TV streaming and video-on-demand alongside radio and podcasts in one unified interface.
- Leverages public funding to provide a completely ad-free experience that commercial apps cannot replicate.
- Maintains a massive content library of exclusive domestic productions that drive daily habitual usage.
Head to head
The target app must double down on its audio-specific niche and community features to differentiate from Yle's broad, resource-heavy media dominance.
Contenders(3)
Podimo competes directly for the premium podcast listener through exclusive content and a subscription-based value proposition.
Differentiators
- Curates an exclusive library of original podcasts and audiobooks that are unavailable on open-feed platforms.
- Implements a creator-focused monetization model that incentivizes high-quality, exclusive content production.
TuneIn serves as a direct functional alternative for users primarily seeking global radio access and live sports audio.
Differentiators
- Aggregates over 100,000 global radio stations, offering a much wider geographic reach than local-focused apps.
- Includes dedicated live sports commentary and play-by-play coverage that expands the app beyond standard podcasting.
Spotify is a global audio powerhouse that forces users to choose between a specialized local app and a universal music-podcast hybrid.
Differentiators
- Uses algorithmic discovery engines to cross-pollinate music listening habits with podcast consumption patterns.
- Provides seamless cross-device synchronization and 'Spotify Connect' for hardware integration that local apps lack.
Same space(2)
Iltalehti competes for the 'news' portion of the target app's value proposition, focusing on rapid information delivery.
Differentiators
- Prioritizes real-time news alerts and text-based journalism over the audio-first experience of the target app.
- Leverages a massive existing news readership to drive traffic to their integrated audio news segments.
Storytel is an adjacent audio competitor focusing on long-form narrative content rather than short-form radio or news.
Differentiators
- Optimized for long-form audiobook consumption with features like offline listening and variable playback speeds.
- Operates on a subscription model that prioritizes deep-dive narrative content over the target's news-radio mix.
New entrants(1)
Podbean is an emerging threat due to its high release velocity and focus on the creator-to-listener feedback loop.
Differentiators
- Integrates social features that allow listeners to interact directly with podcasters within the player interface.
- Provides robust tools for independent creators, attracting a long-tail of niche content not found on major platforms.
Compare Supla against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Supla
Strengths to defend, gaps to attack
Core Strengths
- Unified media library consolidates radio and podcasts into a single ad-inventory stream
- Sanoma-account integration provides cross-device state persistence for long-term retention
Critical Frictions
- Frequent application crashes during active use
- Lack of session recovery after unexpected termination
- Android rating of 3.45 lags significantly behind iOS
Growth Levers
- Expand text-to-speech news library to increase daily session frequency
- Integrate wearable support to capture active-lifestyle listening segments
Market Threats
- Yle Areena's ad-free public service model creates a high barrier to entry
- Spotify's algorithmic discovery engine cross-pollinates music and podcast habits
What are the next best moves?
Rebuild session-state persistence logic because crashes cause progress loss → improve retention
Top complaint theme in user reviews cites crash-induced progress loss as a primary frustration.
Trade-off: Pause the new podcast-discovery UI sprint — stability is the prerequisite for discovery.
Audit crash-reporting telemetry because stability is the #1 churn risk → stabilize rating
The current 3.45 Android rating is suppressed by stability complaints.
Trade-off: Deprioritize the text-to-speech feature expansion — current users cannot finish a session.
A counter-intuitive read
Supla's biggest threat is not the feature-rich Yle Areena, but the silent erosion of trust caused by basic stability failures that make the app unusable for daily commuters.
Feature Gaps vs Competitors
- Offline listening (available in Storytel but missing here)
- Cross-device 'Connect' hardware integration (available in Spotify but missing here)
Key Takeaways
Supla holds a unique local-content advantage, but the frequent crashes during active playback destroy the user experience, so the team must prioritize stability over new features to prevent further churn to global rivals like Spotify.
Where Is It Heading?
Declining
The Finnish audio market is consolidating around high-trust, stable platforms, and Supla's current technical debt leaves it exposed. Unless the team resolves the crash-loop issue, the app will continue to lose share to more reliable global alternatives.
Frequent crashes during active use prevent session recovery, which directly erodes the daily active habit and suppresses the Android rating.
Recent updates focused on stability and bug fixes, but the lack of user-facing feature growth leaves the app vulnerable to competitor cadence.