Suru is a productivity tool for iOS that enables users to organize tasks and notes through hierarchical checklists and color-coded outlines.
Product velocity
Dormant
Daily rank 🇺🇸
—
Productivity
Sentiment
4.6
526 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Suru to manage complex projects and class assignments through a visual interface that simplifies multi-level task breakdown.
For Students, professionals, and visual thinkers seeking hierarchical task management.
What does it look like?
Key features
Generates project outlines from a single text prompt; functions as a differentiator to attract new users.
Hierarchical task breakdown with drag-and-drop organization; functions as a standard retention tool.
Real-time synchronization across Apple devices; gated behind Pro subscription to drive recurring revenue.
How much does it cost?
Subscription model gates multi-device sync, unlimited media, and team collaboration behind Pro and Teams tiers.
Velocity
Dormant developmentnew contentUX improvementsShow more...
Suru : To Do List & Notes has been inactive for 406 days, placing it firmly in the zombie category. The latest release introduced an AI-powered project outline generator, but there has been no development activity or feature updates since that time. The lack of updates for over a year indicates the project is no longer receiving active maintenance.
Who built it?
Esoteric Development
3 apps tracked · Productivity
Ski On Neon - Top Flying Game!
Tie RightUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate simple and sleek interface design helps users organize daily tasks and project lists effectively and color-coded list management provides a clear visual hierarchy for users tracking multiple projects.
How are ratings & reviews evolving?
What users say, by theme
- Simple and sleek interface design helps users organize daily tasks and project lists effectively
- Color-coded list management provides a clear visual hierarchy for users tracking multiple projects
- Responsive developer support for bug fixes encourages user loyalty and long-term app retention
- Removal of signature full-length colored bars in recent updates degrades the visual identity users loved
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Suru : To Do List & Notes
How's the Productivity market?
Suru holds a 4.61-star rating across 526 reviews, but the 13-month gap since the last major update signals a decline in competitive relevance against active productivity apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Suru : To Do List & Notes
Where is it heading?
Users report: The productivity market is consolidating around tools that offer native system integrations and frequent feature updates. Suru's current posture is exposed, as its lack of development cadence and data-persistence issues make it a prime target for churn to more reliable competitors.
- The 13-month release silence indicates a shift to maintenance mode, which erodes user trust and limits the app's ability to compete with active rivals.
- Data loss reports following sync attempts create a high churn risk, which compounds the negative sentiment regarding subscription-gated utility features.
The SWOT
- Color-coded list management provides clear visual hierarchy for complex projects
- Responsive developer support for bug fixes maintains user trust
- Native calendar and reminder integration would capture all-in-one productivity users
- Landscape orientation support would unlock iPad power-user segments
Next best moves
Rebuild data backup and sync processes because users report historical list loss → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's 13-month update silence is not just a maintenance failure…
Read the full takeSince the last report: The app remains in a maintenance-only state with no new features, but the competitive analysis now explicitly identifies the 13-month development silence and lack of tablet optimization as critical threats to its market position.
Bottom line
Suru retains a core audience through its visual design, but the combination of subscription-gated sync and data-loss reports creates a high churn risk, so the PM must prioritize stability and core utility over AI-driven features to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated