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Swapped - face swap with friends and celebrities vs its rivals

Side-by-side comparison against Swapped - face swap with friends and celebrities's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Swapped - face swap with friends and celebrities
This App
Picsart AI Photo Editor, Video
Nemesis
Leprecam
Contender
AI Faceswap video app-Artface
Contender
Photo Editor: HSL & Skin Tools
Contender
Speech Bubbles Photo Editor
Contender
CINEMA24 - Cinematic Multi Cam
Peer
Draw something AR: CamPainter
Peer
Obsbot Studio
Peer
1001 Butterflies
Peer
Core Identity
DeveloperRinat KhanovPicsArt, Inc.Asinine Games IncFace swap videoAlan CushwayAlan CushwayJiYeon NohNikita ChizhovRemo Tech Co.,LtdNear Future Marketing Inc.
CategoryEntertainmentPhoto & VideoEntertainmentPhotographyPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoGames
PlatformiOSiOS, AndroidiOSAndroidiOSiOSiOSiOSiOSiOS
Store Metrics
Rating1.8 / 54.7 / 54.2 / 52.9 / 54.6 / 53.9 / 53.3 / 54.3 / 52.6 / 55.0 / 5
Ratings Count181,192,67352542651011743158
PriceFreeFree$0.99FreeFreeFree$0.99FreeFree$0.99
Release DateSep 12, 2016Jan 2, 2013Mar 9, 2013Feb 11, 2024Mar 6, 2019Feb 12, 2013Jul 7, 2021Apr 8, 2023May 10, 2019Jul 8, 2020
Last UpdatedSep 12, 2016Jun 30, 2026Mar 7, 2026Apr 15, 2026May 7, 2026Apr 12, 2018Apr 28, 2026Feb 18, 2026Aug 1, 2022Mar 6, 2023
Sentiment & Reviews
Sentimentmixednegative--positive---negativeexcellent
Score36/10025/100--85/100---25/10090/100
Praises-
  • Extensive library of editing effects and creative tools provides unmatched artistic versatility
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  • Granular control
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  • High quality camera hardware performance provides satisfying visual results for users
  • High quality visual presentation of butterfly species keeps new users engaged during initial discovery sessions
Complaints-
  • Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
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  • Subscription gating
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  • Hardware connectivity failures persist even after performing manual firmware updates
  • Limited customization options for decorating environments restrict creative expression for long term active users
Requests-
  • Option to disable AI-driven features and content for users preferring traditional editing tools
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  • Expanded decorative asset library requested to provide more variety for personalized environment design
Strategic Intel
Strengths
  • iMessage integration provides native social distribution.
  • Editors' Choice badge across five markets sustains organic install velocity
  • 60M+ sticker library functions as a community-driven acquisition moat
  • Niche holiday focus reduces user friction for seasonal editing
  • Low-complexity interface allows for rapid photo-bombing
-
  • Granular HSL control enables professional-grade grid consistency.
  • Distraction-free UI for quick captioning tasks
  • Low barrier to entry for non-technical users
-
  • AR-first approach allows for real-time room-scale visual manipulation
  • TrueDepth integration enables custom mask creation
  • Proprietary PTZR hardware-software integration creates high switching costs
  • Gesture-based activation provides unique hands-free filming utility
  • High-fidelity 3D butterfly rendering sustains initial discovery engagement
  • AR camera integration provides a tactile creative experience
Weaknesses
  • 1.83-star rating indicates significant user dissatisfaction.
  • One-time purchase model limits long-term R&D funding.
  • Premium tier pricing above category median
  • 0.6★ Android-iOS rating gap on majority Android base
  • Aggressive ad-frequency triggers high-churn complaints
  • Manual erasing workflow is high-friction compared to AI-extraction tools
  • No feature updates since 2013
  • No social-sharing integration
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  • Subscription gate for basic tools limits top-of-funnel conversion.
  • No updates since 2018
  • Lacks modern AI-driven creative tools
  • No monetization model to fund development
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  • Premium tier gates core utility above category median
  • Lacks offline-first editing mode available in peer apps
  • Connectivity failures persist after firmware updates
  • Lack of accessible customer support channels
  • 2.6-star rating indicates severe user dissatisfaction
  • Premium tier at $0.99 lacks recurring revenue
  • Limited decorative asset library restricts long-term creative expression
Pricingfreemiumfreemiumpaidfreesubscriptionfreefreemiumsubscriptionfreepaid
Momentum-Intense----Intense-ZombieZombie
Update Cadence-5 versions, ~5d avg----5 versions-1 versions5 versions

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Swapped - face swap with friends and celebrities, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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