Report updated May 25, 2026
Tally Ho by Kreg Segall
For fans of interactive fiction and text-based roleplaying games who prioritize narrative depth and character agency.
Tally Ho by Kreg Segall is an established games app that is free with in-app purchases. With a 4.7/5 rating from 952 reviews, it shows polarized user reception.
What is Tally Ho by Kreg Segall?
Tally Ho is a text-based interactive comedy of manners for iOS and Android, built on the ChoiceScript engine.
Players hire Tally Ho for the agency to influence complex narrative outcomes, satisfying the need for personalized, low-stakes roleplay that traditional linear fiction cannot provide.
Current Momentum
v1.0 · 4mo ago
Maintenance- Ships minor stability updates.
- Last major release Jan 2026.
Active Nemesis
Double/Cross
By Hosted Games
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
Loading...
What Are The Key Features?
Text-based branching narrative engine allowing users to influence plot outcomes through decision-making
User-defined gender, sexual orientation, and relationship status choices that alter narrative paths
Customizable font selection including OpenDyslexic and Helvetica options within the settings menu
How much does it cost?
- Free-to-play on Android with ad support
- Paid upfront on iOS at $7.99
Hybrid monetization model utilizing platform-specific pricing, with iOS acting as a direct-purchase channel and Android leveraging ad-inventory.
Who Built It?
Choice of Games
Providing a platform for interactive, text-based fiction that empowers users to shape complex narratives through choice. Focused on deep storytelling for readers who prefer text-heavy, decision-driven experiences.
Portfolio
13
Apps
What other apps does Choice of Games make?
Blackstone Magical Academy
The Fielder's Choice
Vampire — Sins of the Sires
The Ghost and the Golem
A Crown of Sorcery and Steel
Choice of the Viking
Explore the full Choice of Games report
Portfolio breakdown, audience, momentum, and every app published by Choice of Games.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Tally Ho by Kreg Segall?
Where is it available?
Localized markets (1)
How's The Games Market?
How does it evolve in the Games market?
Tally Ho holds a #67 Grossing rank in the Role Playing category, while maintaining a 4.75 rating on iOS across 81 ratings. The gap between its high user satisfaction and its mid-tier grossing rank indicates that the current monetization model is not capturing the full value of its engaged player base.
Rank progression
2 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Both titles utilize the ChoiceScript engine to deliver high-stakes, text-based interactive fiction that targets the same core demographic of narrative-driven mobile gamers.
Differentiators
- Double/Cross offers a more mature, gritty espionage aesthetic compared to Tally Ho's lighthearted comedic tone.
- Tally Ho provides a more polished, whimsical user interface that appeals to casual interactive fiction readers.
Head to head
Tally Ho should double down on its unique comedic voice to maintain its rating lead while exploring cross-promotional opportunities within the Choice of Games ecosystem.
Contenders(2)
This title competes for the same player attention by offering a choice-based narrative experience within the same interactive fiction market.
Differentiators
- The Daily Blackmail focuses on investigative journalism themes, contrasting with Tally Ho's valet-centered domestic comedy.
- Tally Ho maintains a significantly higher rating, suggesting superior narrative pacing and player satisfaction.
It shares the same technical foundation and target audience, focusing on branching narrative paths that define the interactive fiction genre.
Differentiators
- Seven Bullets integrates a robust achievement system that incentivizes replayability through completionist mechanics.
- Tally Ho leverages a more cohesive, character-driven story arc that prioritizes humor over mechanical achievement hunting.
Same space(4)
This title occupies the same interactive fiction space, appealing to users who enjoy complex, multi-perspective storytelling.
Differentiators
- Divided We Fall utilizes a multi-perspective narrative structure, whereas Tally Ho maintains a singular, focused protagonist viewpoint.
- Tally Ho offers a more accessible, lighthearted entry point for casual readers compared to this title's heavier themes.
It serves the same audience of ChoiceScript enthusiasts who prioritize deep roleplaying mechanics and branching narrative outcomes.
Differentiators
- Planetary Quarantine emphasizes sci-fi roleplaying mechanics, while Tally Ho focuses on social simulation and domestic problem-solving.
- Tally Ho provides a more refined, modern UI that reduces friction for players new to text-heavy games.
This platform competes for the same narrative-focused audience by specializing in romance-centric interactive novels.
Differentiators
- Heart's Choice utilizes a no-failure narrative design, contrasting with Tally Ho's potential for comedic failure states.
- The platform offers a dedicated, curated library of romance titles that creates a strong, loyal user community.
It is a direct peer in the interactive fiction category, utilizing the same engine to deliver a text-based story experience.
Differentiators
- Diamant Rose offers a more niche, historical setting compared to Tally Ho's broader, comedic domestic appeal.
- Tally Ho benefits from a more active update cadence and higher visibility within the Choice of Games store.
Compare Tally Ho by Kreg Segall against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Tally Ho by Kreg Segall
Strengths to defend, gaps to attack
Core Strengths
- Distinct comedic narrative voice sustains high user satisfaction
- ChoiceScript engine enables low-cost, high-depth branching content
- Character-agency mechanics drive high replayability
Critical Frictions
- $7.99 iOS price point exceeds the $0-4.99 median for casual interactive fiction
- No cloud-save functionality creates friction for multi-device users
- Android ad-inventory monetization yields lower per-user revenue than iOS direct-purchase
Growth Levers
- Expansion into wearable-device text-only interfaces
- Cross-promotional bundles with other Choice of Games titles
- Localized language support for international narrative-fiction markets
Market Threats
- High-production-value casual puzzle games siphoning time-share
- Maintenance-mode update cadence vs. competitor live-ops
- Platform-level changes to ad-tracking impacting Android revenue
What are the next best moves?
Ship cloud-save functionality because it is a top-requested feature for multi-device users → reduce churn
Lack of cloud-save is a primary friction point for users switching between iOS and Android devices.
Trade-off: Push the wearable-device integration sprint to Q4 — cloud-save parity is a higher retention priority.
Pivot Android monetization to a hybrid model because current ad-only revenue is underperforming → increase LTV
Android rating is lower than iOS, suggesting ad-load may be impacting user satisfaction.
Trade-off: Pause the font-accessibility update — revenue-per-user is the current priority.
A counter-intuitive read
The title's maintenance-mode status is actually a moat, as the high-quality, finished narrative prevents the feature-bloat and monetization-creep that currently plague live-ops competitors.
Feature Gaps vs Competitors
- Achievement system (available in Seven Bullets but missing here)
- Multi-perspective narrative structure (available in Divided We Fall but missing here)
Key Takeaways
Tally Ho maintains a strong narrative niche through its comedic voice, but its lack of cloud-save and fragmented monetization strategy limits long-term retention, so the team should prioritize cross-platform data syncing to stabilize the user base.
Where Is It Heading?
Stable
The interactive fiction market is consolidating around titles with strong replayability mechanics, placing pressure on static narrative games like Tally Ho. Without active feature investment, the title risks losing its chart position to rivals that integrate completionist systems, so the PM must prioritize retention-focused updates to remain competitive.
Recent updates focused on stability and maintenance, indicating no active feature expansion for the current quarter.
The title maintains a high rating on iOS, suggesting the core narrative premise remains highly satisfying to the target audience.