Tanga - Daily Deal Shoppingv3.0.1
Released December 12, 2017Major
The latest major update resulted in a rating decline of 0.06 stars, moving the average from 2.61 to 2.55. While the introduction of Apple Pay was received positively, the removal of a back button in the navigation flow created significant friction for users. The overall impact remains negative as the update failed to address long-standing concerns regarding order fulfillment.
What changed
- New featureAdded ability to edit or delete credit cards
- UXImproved PayPal and PayPal Express checkout flow
- UXImproved product variant selection process
- UXEnhanced messaging for declined credit cards
- UXImproved phone and email validation logic
- UXImproved state selection for credit card and address creation
- PerformanceIncreased app stability
Reception
New feature
Integration of Apple Pay provides a convenient checkout experience for users, as noted in recent feedback.
UX
backfiredThe removal of a back button in the navigation flow forces users to restart searches, which contributed to a decline in the average rating.
How it played out
The rating average declined by 0.06 stars following the update, reflecting a neutral shift given the small post-update sample size. While the update introduced Apple Pay support, users report frustration regarding the lack of a back button in the navigation flow. Overall momentum remains stagnant as long-standing concerns regarding shipping delays and order fulfillment continue to dominate user feedback.
Marlvel takeaways
- Restore the back button in the navigation flow to prevent users from being forced to restart searches after viewing items.
- Address persistent user dissatisfaction regarding shipping delays and order fulfillment to improve the baseline rating.
- Monitor the impact of the new credit card management features on checkout conversion rates to determine if these changes offset current navigation friction.
Original release notes
Cleaning up payments options to make check out easier than ever! Thanks for shopping Tanga. We need your help to make our app awesome! What features would you like to see? Tell us about your shopping experience at [email protected]. We are putting out new releases weekly based on your feedback. Go to your settings and enable automatic updates to keep up with our latest releases, hot off the press. What's New in 3.0.1 New features: Added ability to edit/delete credit card Improved PayPal and PayPal Express checkout Improved product variant selection Improved messaging around credit card declined Improved phone and email validations Improved state selection on credit card and address creation Increased stability