Tanga - Daily Deal Shopping icon

Tanga - Daily Deal Shoppingv3.0.1

Released December 12, 2017Major

iOS

The latest major update resulted in a rating decline of 0.06 stars, moving the average from 2.61 to 2.55. While the introduction of Apple Pay was received positively, the removal of a back button in the navigation flow created significant friction for users. The overall impact remains negative as the update failed to address long-standing concerns regarding order fulfillment.

What changed

  • New featureAdded ability to edit or delete credit cards
  • UXImproved PayPal and PayPal Express checkout flow
  • UXImproved product variant selection process
  • UXEnhanced messaging for declined credit cards
  • UXImproved phone and email validation logic
  • UXImproved state selection for credit card and address creation
  • PerformanceIncreased app stability

Reception

43/ 100 impact scoreNegative
What worked
  • New feature

    Integration of Apple Pay provides a convenient checkout experience for users, as noted in recent feedback.

What didn't
  • UX

    backfired

    The removal of a back button in the navigation flow forces users to restart searches, which contributed to a decline in the average rating.

How it played out

Retrospective analysisSeptember 10, 2026

The rating average declined by 0.06 stars following the update, reflecting a neutral shift given the small post-update sample size. While the update introduced Apple Pay support, users report frustration regarding the lack of a back button in the navigation flow. Overall momentum remains stagnant as long-standing concerns regarding shipping delays and order fulfillment continue to dominate user feedback.

-0.06 ★
Sentiment shift
New praises (1)
Integration of Apple Pay provides a convenient checkout experience for userslowversion-tied
New complaints (1)
Absence of a back button forces users to restart searches after viewing itemsmediumversion-tied

Marlvel takeaways

  • Restore the back button in the navigation flow to prevent users from being forced to restart searches after viewing items.
  • Address persistent user dissatisfaction regarding shipping delays and order fulfillment to improve the baseline rating.
  • Monitor the impact of the new credit card management features on checkout conversion rates to determine if these changes offset current navigation friction.

Original release notes

Cleaning up payments options to make check out easier than ever!

Thanks for shopping Tanga. We need your help to make our app awesome! What features would you like to see? Tell us about your shopping experience at [email protected]. We are putting out new releases weekly based on your feedback. Go to your settings and enable automatic updates to keep up with our latest releases, hot off the press.

What's New in 3.0.1

New features:
  Added ability to edit/delete credit card
  Improved PayPal and PayPal Express checkout
  Improved product variant selection
  Improved messaging around credit card declined
  Improved phone and email validations
  Improved state selection on credit card and address creation
  Increased stability

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tanga - Daily Deal Shopping, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0