TestPro is a mobile training tool for equestrian riders, providing audio-guided dressage tests and score calculation on iOS.
The App DNA
What makes this app unique?
Riders hire TestPro to memorize complex dressage movements and analyze performance scores, replacing paper sheets with a digital, searchable interface.
For Equestrian riders and competitors participating in USEA and USEF eventing who require mobile tools for test memorization and performance analysis.
What does it look like?
Key features
Audio playback of test movements with user-controlled pacing. [Revenue Link: Included in subscription, acts as a primary retention lever.]
Digital entry and analysis of dressage score sheets. [Revenue Link: Unlimited scoring gated behind subscription, acts as a paid-conversion lever.]
Full functionality without internet connectivity. [Revenue Link: Essential for remote facilities, reduces churn by ensuring utility.]
How much does it cost?
Subscription model anchors on recurring access to updated official test materials and rulebooks, but users report friction regarding the transition from initial purchase to subscription requirements.
Velocity
Dormant developmentnew contentUX improvementsShow more...
The app has not received a feature update or patch in 240 days, placing it firmly in the zombie category. Development appears to have ceased, as there has been no activity for over eight months. The last release focused on annual test updates and transition handling, but the lack of subsequent maintenance indicates a lack of active development momentum.
Who built it?
LION DOG APPS
7 apps tracked · Sports
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the core dressage test learning tool provides a helpful way to study for competitive events.
How are ratings & reviews evolving?
What users say, by theme
- The core dressage test learning tool provides a helpful way to study for competitive events
- Users report the app employs deceptive billing practices by charging subscription fees after initial purchase
6 of 6 recent reviews analyzed · limited sample · Frustrated overall
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Access the full report for freeCompetition
Competitive landscape for TestPro USEA and USEF Eventing
How's the Sports market?
TestPro operates in the niche sports training category, leveraging official USEF and USEA licensing to capture riders needing mobile test memorization. The subscription model anchors on recurring access to updated rulebooks, but the transition from initial download to subscription requirements creates significant friction.
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Key takeaways for TestPro USEA and USEF Eventing
Where is it heading?
The equestrian training market is consolidating around tools that provide real-time accuracy, and TestPro's current maintenance-mode posture leaves it exposed to churn. The lack of timely test updates directly undermines the app's core value proposition, which will continue to compress the user base through Q1.
- Users report: Deceptive billing complaints in reviews erode user trust, leading to a 3.6-star rating that discourages new competitive riders from downloading.
- Outdated test content in the latest version causes immediate churn among riders preparing for current competitive seasons.
The SWOT
- Official licensing of USEA and USEF eventing tests functions as a distribution barrier against non-official competitors
- Integrating wearable connectivity could provide a differentiator for riders practicing in the field
Next best moves
Pivot billing transparency because users report feeling misled by subscription requirements after initial purchase → reduce negative sentiment
+ 1 more prioritized moveThe counter-intuitive read
The app's "zombie" release cadence is a strategic choice to minimize maintenance costs…
Read the full takeSince the last report: The product remains in a maintenance-mode state with no feature or pricing changes, but the PM has re-prioritized the roadmap to address billing transparency and content-update reliability.
Bottom line
TestPro provides essential utility through official test licensing, but its current billing friction and content update delays alienate the core competitive user base, so the PM must prioritize billing transparency and update reliability to stabilize the 3.6-star rating.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
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- [1] App Store, source
Report last updated