Report updated May 7, 2026
That Level Again
For casual puzzle gamers who enjoy minimalist logic challenges and trial-and-error gameplay.
That Level Again is a market-leading games app that is free with in-app purchases. With a 4.8/5 rating from 661.3K reviews, it delivers strong user satisfaction. Users particularly appreciate challenging and creative puzzle design keeps players engaged for extended, non-linear play sessions, though functionality regressions on specific mobile hardware prevent progress beyond certain level thresholds remains a common concern.
What is That Level Again?
That Level Again is a minimalist logic puzzle game for casual players, featuring 96 levels with identical room layouts and unique win conditions on iOS and Android.
Players hire this game for low-stakes, high-difficulty trial-and-error logic challenges that provide a sense of accomplishment without complex onboarding, serving the need for bite-sized cognitive engagement.
Current Momentum
v1.75 · 4mo ago
Maintenance- Fixed level 35 bug on iOS
- Integrated Android achievements
- Added text content after level 98
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
96 levels featuring identical room layouts with distinct, non-obvious win conditions
Character respawn system that allows immediate retry upon death in spike-filled rooms
In-game milestone tracking added to the Android version
How much does it cost?
- Free to play with ad support
Ad-supported model monetizes 10,000,000+ installs via interstitial or banner inventory.
Who Built It?
Nurkhametov Tagir
Delivering minimalist logic puzzles that challenge players through unconventional, non-linear mechanics. Focused on high-engagement, trial-and-error gameplay for casual puzzle enthusiasts.
Portfolio
9
Apps
What other apps does Nurkhametov Tagir make?
Explore the full Nurkhametov Tagir report
Portfolio breakdown, audience, momentum, and every app published by Nurkhametov Tagir.
What do users think recently?
High confidence · 100 reviews analyzed · Based on 100 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate challenging and creative puzzle design keeps players engaged for extended, non-linear play sessions, but report functionality regressions on specific mobile hardware prevent progress beyond certain level thresholds.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for That Level Again?
How's The Games Market?
How does it evolve in the Games market?
The game maintains a 4.7+ rating across 661K+ total reviews, signaling high satisfaction with the core loop despite the lack of recent content expansion.
Rank progression
3 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Dominates the logic-puzzle space with massive scale and a high-frequency content update cycle.
Differentiators
- Massive library of non-linear logic puzzles that dwarfs the target's 96-level fixed structure.
- Aggressive monetization model utilizing interstitial ads and hint-based IAPs to drive revenue at scale.
- High-velocity content pipeline keeps users engaged with daily challenges and seasonal thematic updates.
Contenders(1)
Directly competes for the 'tricky logic' audience with a focus on character-driven puzzle scenarios.
Differentiators
- Integrates character-based narratives into puzzles, providing more emotional context than the target's abstract room setting.
- Frequent release cadence of 5 updates in six months signals a commitment to rapid feature iteration.
- Utilizes a broader variety of interaction mechanics beyond the target's button-and-door logic constraints.
Same space(3)
Utilizes a similar 'fail-and-retry' humor loop to keep players engaged through rapid-fire mini-games.
Differentiators
- Employs a distinct dark-humor brand identity that differentiates it from the target's dry logic-puzzle approach.
- Features a collection of fast-paced mini-games rather than the target's singular, recurring room-based puzzle mechanic.
Captures the casual puzzle-solving demographic with a highly polished, thematic progression system.
Differentiators
- Implements a structured world-exploration theme that provides clearer long-term progression than the target's repetitive room format.
- High-quality UI design and consistent thematic updates create a more premium feel than the target's minimalist aesthetic.
Shares the 'trial-and-error' frustration loop common in the target's core gameplay experience.
Differentiators
- Focuses on rhythm-based precision platforming rather than the target's static logic-based puzzle solving.
- Strong community-driven level creation tools provide infinite replayability compared to the target's fixed content.
New entrants(1)
Demonstrates rapid growth and high-frequency updates targeting a specific, underserved demographic.
Differentiators
- Optimizes UX for accessibility with large fonts and high-contrast visuals, capturing a distinct niche audience.
- Maintains a high update frequency to refine UI elements based on specific user feedback loops.
Compare That Level Again against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for That Level Again
Strengths to defend, gaps to attack
Core Strengths
- Immortal hero respawn mechanic reduces session-exit friction
- Minimalist logic loop sustains multi-year player retention
- High organic rating base supports install velocity
Critical Frictions
- Technical regressions on mobile builds block progression
- Excessive ad frequency disrupts puzzle flow
- No live-ops content pipeline
Growth Levers
- Implement seasonal level packs to refresh content
- Add cloud-save to reduce churn from device migration
Market Threats
- Brain Out's high-velocity update cycle
- Rising user expectations for narrative-driven puzzles
- Technical instability eroding long-term sentiment
What are the next best moves?
Ship stability patch for broken levels because user reports flag progression blocks → restore completion rates
Sentiment data identifies broken levels as the primary churn risk for the current user base.
Trade-off: Pause the Android achievement expansion — stability fixes have 3x the impact on retention.
Audit ad frequency because player complaints cite ad disruption as a flow-killer → improve session length
Sentiment analysis highlights ad frequency as a top-three complaint affecting user enjoyment.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The game's fixed, 96-level structure is not a weakness but a moat, as it avoids the 'content bloat' that makes rival games like Brain Out feel repetitive and disposable.
Feature Gaps vs Competitors
- Live-ops seasonal events (available in Brain Out but missing here)
- Cloud-save functionality (available in Braindom but missing here)
Key Takeaways
That Level Again succeeds through a sticky, minimalist logic loop, but technical regressions and a lack of live-ops content threaten its long-term viability against high-velocity rivals, so the PM must prioritize stability fixes to secure the existing user base before expanding content.
Where Is It Heading?
Stable
The minimalist puzzle market is consolidating around live-ops titles that offer daily content, leaving static games like That Level Again exposed to churn. The PM must transition to a live-ops cadence to prevent the current stability issues from permanently damaging the game's organic growth trajectory.
Technical regressions in the latest release block level progression, which directly erodes the multi-year retention that defines the game's success.
Recent updates focused on stability and minor content additions, signaling a maintenance-mode posture rather than active feature expansion.