that's a cow
that's a cow is a physics-based 3D platformer for casual players, featuring milk-propulsion movement and character collection on iOS.
The App DNA
What makes this app unique?
The title removes the friction of complex platformer controls, allowing players to engage in short, chaotic sessions that displace more demanding arcade titles.
For Casual gamers interested in physics-based 3D platformers and character collection mechanics.
What does it look like?
Key features
Physics-based movement mechanic where the cow uses a jet of milk to fly, rotate, and push objects; drives session length and ad-inventory.
Gacha-style mechanic to unlock 20+ unique cow variants; increases DAU/MAU ratio by incentivizing daily play.
100+ distinct 3D platformer stages; supports sustained ad-monetization over the user lifecycle.
How much does it cost?
The app operates as a free-to-play title, relying on ad-supported engagement loops to monetize the user base.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with no updates or feature releases in over 960 days. The app remains in a zombie state, as the last recorded version was shipped in early 2024. There is no evidence of ongoing maintenance or operational activity.
Who built it?
Crescent Moon Games
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Legend of the Skyfish 2User Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate physics-based movement mechanics using milk propulsion create a satisfying and addictive core gameplay loop and absurdist humor and visual design provide a refreshing experience compared to standard mobile arcade titles, but report frequent unskippable advertisements interrupt the flow of gameplay sessions after the initial levels.
How are ratings & reviews evolving?
What users say, by theme
- Physics-based movement mechanics using milk propulsion create a satisfying and addictive core gameplay loop
- Absurdist humor and visual design provide a refreshing experience compared to standard mobile arcade titles
- Accessible difficulty curve allows casual players to progress while maintaining engagement through skill-based challenges
- Frequent unskippable advertisements interrupt the flow of gameplay sessions after the initial levels
50 of 50 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for that's a cow
How's the Games market?
that's a cow maintains a 4.86-star rating across 3,828 ratings, signaling strong product-market fit for its physics-based niche. However, the 32-month release silence suggests a lack of active market defense against newer arcade entrants.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for that's a cow
Where is it heading?
The casual arcade market is consolidating around titles with frequent live-ops updates, putting that's a cow at a disadvantage despite its strong core loop. Without a return to active development, the title will likely see a slow decline in daily active users as the current content becomes exhausted.
- The 32-month release gap suggests the title is in maintenance mode, which leaves the user base vulnerable to more active arcade competitors.
- High sentiment indicates the core physics-based milk-jet mechanic remains a strong, sticky hook for new users.
The SWOT
- Physics-based movement creates a unique, repeatable gameplay loop
- Absurdist humor provides a clear differentiator from standard arcade titles
- Cosmetic customization for cows could unlock new revenue
- Open-world environment expansion would address endgame boredom
Next best moves
Pivot ad-frequency logic because frequent unskippable ads are the #1 complaint theme → improve long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The 32-month update silence is not just a weakness but a risk-mitigation strategy…
Read the full takeBottom line
that's a cow relies on a unique physics mechanic that retains a loyal base, but the multi-year release gap risks total audience decay. Pivoting the monetization strategy away from high-frequency ads toward cosmetic collection would unlock higher lifetime value.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is that's a cow suitable for casual play?
Does that's a cow have intrusive advertisements?
What are some alternatives to that's a cow?
Sources
- [1] App Store
- [2] Developer website, source
Report last updated