Report updated May 18, 2026
THE BARBER'S HOUSE 87
For barbershop owners, mobile barbers, and independent stylists seeking to digitize their booking and management operations.
THE BARBER'S HOUSE 87 is an established beauty app that is available.
What is THE BARBER'S HOUSE 87?
THE BARBER'S HOUSE 87 is a white-labeled booking and management app for barbershops and independent stylists on Android.
Barbers hire this tool to digitize their scheduling and enforce deposits, serving the job of reducing administrative overhead and no-shows.
Current Momentum
v23.0
- Integrated e-commerce solution for product sales
- Shipped self check-in kiosk functionality
- Added scan-to-book QR code generation
Active Nemesis
Booksy for Customers
By Booksy
Other Rivals
7-Day Rank Pulse 🇺🇸
BeautyNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Standalone, white-labeled mobile app for the barbershop with custom logo, colors, and layout
TV-based interface for walk-in queue management and real-time availability display
Inventory management system for selling beauty products and merchandise
How much does it cost?
- 30-day free trial
- Discounted pricing for new barbershops for 6 months
Subscription model focused on B2B acquisition, using extended free trials and introductory discounts to capture new business owners.
Who Built It?
Tecwi Engineering
Providing specialized management and booking software for barbershops and independent stylists. Helping professionals streamline operations and grow their brand.
Portfolio
13
Apps
What other apps does Tecwi Engineering make?
Explore the full Tecwi Engineering report
Portfolio breakdown, audience, momentum, and every app published by Tecwi Engineering.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for THE BARBER'S HOUSE 87?
How's The Beauty Market?
Market outlook for this category
Available very soon
Which niche is THE BARBER'S HOUSE 87 in?
Explore the full Barbershop Planners niche
Every app in this space — 46 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Chop Barbershop directly competes for the same local grooming clientele by offering a robust, feature-rich booking experience that sets the industry standard for digital salon management.
Contenders(4)
Ray'z Barbershop competes for the same local market share by leveraging the SQUIRE platform to offer standardized, reliable scheduling.
Barber’s Lab is a direct functional competitor that focuses on dynamic UI and efficient booking management for modern barbershops.
This app competes by bundling appointment booking with a lifestyle-oriented service model, appealing to customers seeking a premium experience.
ManCave competes by offering a specialized, high-end booking interface that targets the same male-focused grooming demographic.
Same space(3)
Though in a different service category, it competes for the same 'local service booking' wallet share and user attention.
While broader in scope, this app competes for the same beauty and grooming appointment market share.
This app serves the same niche of specialized grooming services, focusing on specific service menus like straight razor shaves.
Compare THE BARBER'S HOUSE 87 against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for THE BARBER'S HOUSE 87
Strengths to defend, gaps to attack
Core Strengths
- White-labeled branding creates high switching costs for shop owners
- Self-check-in kiosk improves operational efficiency in physical locations
Critical Frictions
- Zero rating count on Android indicates low consumer adoption
- Lack of centralized discovery network limits organic user acquisition
Growth Levers
- Education partnerships for independent barbers
- Integration of wearable-based queue notifications
Market Threats
- Booksy's 30-update release cadence outpaces current iteration speed
- Marketplace-first apps drain the casual-entry funnel for new barbershops
What are the next best moves?
Pivot marketing to B2B referral programs because organic consumer discovery is non-existent → increase shop-owner acquisition
Zero rating count on Android confirms the app cannot rely on store-based discovery.
Trade-off: Pause consumer-facing social media ad spend — it has no discovery network to support.
Ship QR-code-based onboarding for clients because shop owners are the primary acquisition lever → reduce setup friction
The app relies on shop owners to drive traffic; physical QR codes bridge the gap.
Trade-off: Deprioritize the e-commerce inventory feature — booking volume is the primary retention driver.
A counter-intuitive read
The lack of a consumer marketplace is not a weakness but a deliberate B2B moat, as it prevents the platform from commoditizing the barber's brand in favor of the app's own.
Feature Gaps vs Competitors
- Social discovery and portfolio browsing (available in Booksy but absent here)
- Cross-category service search (available in Fresha but absent here)
Key Takeaways
The app provides strong operational tools for shop owners, but the lack of a consumer discovery network makes it vulnerable to marketplace rivals, so the PM should prioritize B2B referral loops to drive adoption.
Where Is It Heading?
Mixed Signals
The barber booking market is consolidating around discovery-first platforms that provide both management tools and client traffic. THE BARBER'S HOUSE 87 remains exposed as a pure management tool, so the PM must focus on shop-owner retention to survive the marketplace-driven churn.
Zero rating count on Android suggests the current B2B acquisition strategy is failing to drive consumer-side engagement.
Recent addition of e-commerce and kiosk tools shows active feature investment aimed at increasing shop-owner retention.