The Big Half 2025

The Big Half 2025

By London Marathon Events

The Big Half 2025 is a sports utility app for marathon participants and spectators, providing live tracking and results on iOS and Android.

The App DNA

What makes this app unique?

Users hire the app to monitor race-day progress and access digital memorabilia, serving the need for real-time event coordination and social validation.

For Participants and spectators of the Big Half marathon event looking for real-time race updates and digital memorabilia.

What does it look like?

Key features

Live Participant Trackingstandard

Real-time location and progress monitoring of runners during the event

Results and Leaderboardsstandard

Access to official race times and rankings post-event

Completion Certificates and Selfie Framesedge

Digital assets for social sharing generated upon race completion

How much does it cost?

freeFree to download and use

The app functions as a free utility to support event operations and sponsor visibility.

Velocity

Maintenance developmentShow more...

3 versions in history. Development pace: maintenance.

See all version history

Who built it?

London Marathon Events

5 apps tracked · Sports

2026 TCS London Marathon2026 TCS London MarathonBrighton Marathon Weekend 2026Brighton Marathon Weekend 2026GetPRO Bath HalfGetPRO Bath HalfMH WorkspaceMH Workspace
Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
5.00 · 1
Google Play
0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for The Big Half 2025

How's the Sports market?

The app serves as an event-specific utility, lacking the broad chart presence of universal fitness platforms like Strava or Nike Run Club. Its position relies entirely on the annual event cycle rather than sustained daily active usage.

Read the market outlook

The rivals identified

RaceJoy
RaceJoyactive nemesis

By TriPerta LLC

RaceJoy is the industry standard for real-time participant tracking and spectator engagement, directly mirroring the core value proposition of The Big Half app.

  • Provides GPS-based live tracking that triggers audio progress alerts for spectators and participants
  • Integrates official race results with real-time tracking to create a unified event-day experience
  • Offers a specialized 'cheer' feature allowing spectators to send pre-recorded audio messages to runners
The Big Half 2025 vs RaceJoy

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for The Big Half 2025

Where is it heading?

The market for race-day tracking is consolidating around universal platforms that provide year-round value. The Big Half 2025 remains exposed to this shift because it lacks the retention mechanics to keep users active between events.

  • The app maintains a strictly annual update cadence, which limits user engagement to the event window and prevents long-term retention growth.
  • Universal tracking platforms like RaceJoy continue to expand their feature sets, which directly threatens the utility value of event-specific apps like this one.

The SWOT

Core Strengths
  • Official event-specific branding ensures high trust for race-day logistics.
  • Digital selfie frames drive organic social reach via participant sharing.
Critical Frictions 2 weaknesses inside
Growth Levers
  • Integrate wearable hardware data to compete with Garmin-reliant power users.
  • Expand B2B partnerships with local running clubs for off-season traffic.
Market Threats 2 threats identified

Next best moves

1 Invest

Integrate wearable hardware sync because Garmin-reliant runners currently churn to rival apps → increase session duration

The counter-intuitive read

The app's annual event cycle is not a weakness but a moat…

Read the full take

Feature gaps

GPS-based live tracking with audio alerts (available in RaceJoy) +1

Since the last report: The app's competitive intelligence profile has been expanded to include a formal SWOT analysis, competitive benchmarking against universal tracking platforms, and specific PM action items.

Bottom line

The Big Half 2025 succeeds as a temporary event utility because of its official status, but it risks irrelevance against universal tracking platforms, so the PM should prioritize wearable integration to retain power users.

Unlock 2 critical frictions, 2 market threats and the analyst’s take.

Access the full report for free

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Big Half 2025, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive intelligence profile has been expanded to include a formal SWOT analysis, competitive benchmarking against universal tracking platforms, and specific PM action items.

shifted

Competitive Landscape Expansion

added

SWOT Analysis Integration

improved

Feature Repositioning

Cite this report

Marlvel.ai. “The Big Half 2025 Intelligence Report.” Updated Jun 26, 2026. https://marlvel.ai/apps/the-big-half-2025

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