The Big Half 2025
The Big Half 2025 is a sports utility app for marathon participants and spectators, providing live tracking and results on iOS and Android.
The App DNA
What makes this app unique?
Users hire the app to monitor race-day progress and access digital memorabilia, serving the need for real-time event coordination and social validation.
For Participants and spectators of the Big Half marathon event looking for real-time race updates and digital memorabilia.
What does it look like?
Key features
Real-time location and progress monitoring of runners during the event
Access to official race times and rankings post-event
Digital assets for social sharing generated upon race completion
How much does it cost?
The app functions as a free utility to support event operations and sponsor visibility.
Velocity
Maintenance developmentShow more...
3 versions in history. Development pace: maintenance.
Who built it?
London Marathon Events
6 apps tracked · Sports
2026 TCS London Marathon
Vitality London 10,000
Brighton Marathon Weekend 2026
GetPRO Bath Half
MH WorkspaceUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for The Big Half 2025
How's the Sports market?
The app serves as an event-specific utility, lacking the broad chart presence of universal fitness platforms like Strava or Nike Run Club. Its position relies entirely on the annual event cycle rather than sustained daily active usage.
Read the market outlookThe rivals identified
By Dilltree Inc
Both applications target the same race-day audience with free, event-specific tracking utilities that provide real-time updates for participants and spectators.
- SVE Live! supports multi-participant monitoring, while The Big Half 2025 focuses on individual race-day tracking.
- The Big Half 2025 offers digital selfie frames for social sharing, a feature not present in SVE Live!.
- SVE Live! includes interactive course mapping, whereas The Big Half 2025 relies on standard results and leaderboards.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Big Half 2025
Where is it heading?
The market for race-day tracking is consolidating around universal platforms that provide year-round value. The Big Half 2025 remains exposed to this shift because it lacks the retention mechanics to keep users active between events.
- The app maintains a strictly annual update cadence, which limits user engagement to the event window and prevents long-term retention growth.
- Universal tracking platforms like RaceJoy continue to expand their feature sets, which directly threatens the utility value of event-specific apps like this one.
The SWOT
- Official event-specific branding ensures high trust for race-day logistics.
- Digital selfie frames drive organic social reach via participant sharing.
- Integrate wearable hardware data to compete with Garmin-reliant power users.
- Expand B2B partnerships with local running clubs for off-season traffic.
Next best moves
Integrate wearable hardware sync because Garmin-reliant runners currently churn to rival apps → increase session duration
The counter-intuitive read
The app's annual event cycle is not a weakness but a moat…
Read the full takeFeature gaps
GPS-based live tracking with audio alerts (available in RaceJoy) +1
Since the last report: The app's competitive intelligence profile has been expanded to include a formal SWOT analysis, competitive benchmarking against universal tracking platforms, and specific PM action items.
Bottom line
The Big Half 2025 succeeds as a temporary event utility because of its official status, but it risks irrelevance against universal tracking platforms, so the PM should prioritize wearable integration to retain power users.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
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