The Body Shop is a beauty retail app for browsing and purchasing products on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Beauty
Sentiment
1.9
992 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to access brand products on mobile, but the current language-lock prevents them from completing the job.
For Existing customers of The Body Shop seeking a mobile-native interface for browsing and purchasing beauty products.
What does it look like?
Key features
Filter and browse catalog by product lines.
Push notifications for store updates.
Integrated social media sharing.
How much does it cost?
The app functions as a free mobile storefront with no IAP or subscription gates identified.
Velocity
Dormant developmentopaqueShow more...
The app is currently in a zombie state, having seen no updates for 307 days on Android and over 1,300 days on iOS. Development momentum has effectively ceased, with no new features or maintenance patches released in the last year. The lack of activity across platforms indicates the app is no longer being actively supported or updated.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate long-term users appreciate the product quality and brand history despite current technical barriers, but report persistent language localization failures force the app into non-english settings without a clear override.
How are ratings & reviews evolving?
What users say, by theme
- Long-term users appreciate the product quality and brand history despite current technical barriers
- Persistent language localization failures force the app into non-English settings without a clear override
75 of 99 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
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Competitive landscape for THE BODY SHOP
How's the Beauty market?
The app holds a #55 ranking in the Japan Beauty category and #90 in Korea, but these positions rely on brand equity rather than app performance. The 1.43-star iOS rating indicates that the current mobile experience is failing to meet basic user expectations.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for THE BODY SHOP
Where is it heading?
The market for beauty retail apps is moving toward stable, localized experiences, leaving this app exposed to high churn. The lack of investment in the latest version suggests the brand is not prioritizing mobile-native conversion, which will continue to erode the app's utility as a commerce channel.
- The lack of feature updates for over three years signals a shift toward maintenance-mode, which compounds the frustration of users facing persistent crashes.
The SWOT
- Brand heritage sustains loyalty despite technical friction
- Implementing a multi-language toggle would unlock international users
Next best moves
Ship language-override toggle because users report navigation is impossible without English settings → reduce churn
The counter-intuitive read
The app's low rating is not a failure of the product catalog…
Read the full takeSince the last report: The analysis shifted focus from technical bug reporting to the broader impact of the app's neglect on brand reputation and international market viability.
Bottom line
The Body Shop app currently functions as a liability to the brand's reputation, because the lack of basic localization and stability prevents core transactions, so the team should prioritize a language-override update to stop the churn of international users.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
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Report last updated