Report updated Apr 18, 2026

The Floor Is Lava is an established games app that is free with in-app purchases. With a 4.1/5 rating from 41.8K reviews, it shows polarized user reception.

What is The Floor Is Lava?

The Floor Is Lava is a hyper-casual game by Ketchapp that leverages a nostalgic premise and simple, reflex-based mechanics. It targets casual gamers looking for quick, addictive sessions and maintains a stable position in the market through a proven, ad-supported freemium model. While the game remains popular, it faces significant pressure from direct clones and newer titles that add modern progression layers. The app's primary strength lies in its simplicity, but its long-term viability depends on evolving beyond its original, static feature set.

Current Momentum

v1.6

Bug fixes and game optimisation

Active Nemesis

The Ogglies – Stacking Game

The Ogglies – Stacking Game

By Fox and Sheep

Other Rivals

Don't Touch The Spikes
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7-Day Rank Pulse 🇺🇸

Games

No ranking data

GamesActionGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Endless Jumping GameplayStandard

Core mechanic involving continuous jumping across living room furniture to avoid the floor.

Dynamic Hazard SystemDifferentiator

The floor randomly transforms into hot lava, requiring quick reflexes and timing.

Heart CollectionStandard

In-game power-ups that provide advantages to the player during the run.

How much does it cost?

Freemium
  • Free to play with ad-supported model

The app follows a classic hyper-casual monetization model, relying on high-volume ad impressions rather than direct user purchases.

Who Built It?

Ketchapp app icon 1
Ketchapp app icon 2
Ketchapp app icon 3
Ketchapp app icon 4

Ketchapp

(425.7K)

Providing casual gamers with high-intensity, short-session arcade experiences designed for quick breaks and reflex testing.

Portfolio

13

Apps

Free 12
Games50%

What other apps does Ketchapp make?

2048

2048

Games·4.4(36.8K)
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Explore the full Ketchapp report

Portfolio breakdown, audience, momentum, and every app published by Ketchapp.

Go deeper

What is the competitive landscape for The Floor Is Lava?

How's The Games Market?

How does it evolve in the Games market?

Rank progression

1 active ranking tracked — 30-day window

No rank history available for this chart.

The rivals identified

The outtake for The Floor Is Lava

Strengths to defend, gaps to attack

Core Strengths

  • Established brand presence
  • Proven, addictive core loop
  • Solid user rating

Critical Frictions

  • Lack of feature innovation
  • Vulnerability to clones
  • Limited social features

Growth Levers

  • Integration of rogue-like elements
  • Social leaderboards
  • Visual overhaul

Market Threats

  • Market saturation
  • Direct clones
  • Declining interest in static mechanics

Key Takeaways

The Floor Is Lava is an established games app that is free with in-app purchases. With a 4.1/5 rating from 41.8K reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Floor Is Lava, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “The Floor Is Lava Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/the-floor-is-lava

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Data licensed under CC-BY-NC 4.0