The M'Cheyne Plan
The M'Cheyne Plan is a reference utility for iOS that guides readers through a specific 19th-century Bible reading schedule.
The App DNA
What makes this app unique?
It replaces the manual effort of tracking a complex, multi-part daily reading plan with a digital progress-tracking interface.
For Individuals seeking a structured, daily Bible reading plan based on the 19th-century M'Cheyne schedule.
What does it look like?
Key features
Structured daily Bible reading schedule covering the New Testament and Psalms twice a year and the Old Testament once.
Allows users to import and track reading progress by selecting a specific plan start date.
Localization of the reading plan interface into Spanish.
How much does it cost?
The app operates as a free utility with no monetization mechanisms identified.
Velocity
Dormant developmentinternationalizationUX improvementsShow more...
The M'Cheyne Plan has been inactive for 601 days, falling well outside the threshold for active development. The latest release, which introduced internationalization and minor model adjustments, remains the only version in the observed window. Given the lack of updates for over a year and a half, the app is classified as a zombie project.
Who built it?
William Walker
5 apps tracked · Reference
Total Refresh for Safari
AFI Explorer
Webster's 1828 Dictionary
Simple Refresh for SafariUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for The M'Cheyne Plan
How's the Reference market?
The M'Cheyne Plan occupies a narrow niche in the Reference category, maintaining a 4.6-star rating across 29 reviews. Its lack of monetization and singular focus on a historical plan differentiate it from high-volume, ad-supported Bible apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for The M'Cheyne Plan
Where is it heading?
The market for Bible reading utilities is consolidating around apps that offer social features and cross-platform sync. The M'Cheyne Plan remains a niche utility, but its lack of development cadence makes it increasingly difficult to retain users who expect modern, cloud-synced reading experiences.
- The app remains in maintenance mode with no updates for 601 days, signaling a stable but stagnant utility.
The SWOT
- Singular focus on a specific historical reading plan creates a clear utility
- Spanish localization offers an acquisition lever into international demographics
Next best moves
Audit user retention because the app has been silent for 20 months → determine if the utility still serves the current user base
The counter-intuitive read
The app's lack of updates is not a failure but a feature…
Read the full takeBottom line
The M'Cheyne Plan serves a specific, static utility that requires no ongoing maintenance, but the 601-day update gap leaves it vulnerable to competitors that integrate this plan into broader, more active platforms.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is The M'Cheyne Plan free to use?
Does The M'Cheyne Plan work offline?
What is the difference between this and a general Bible app?
Are there other apps that offer the M'Cheyne plan?
Sources
- [1] App Store
Report last updated