Report updated Apr 18, 2026
The Press of Atlantic City
For local residents and community members of Atlantic City who want to stay informed on regional news, sports, and politics through a flexible, multi-format digital platform.
The Press of Atlantic City is an established news app that is free with in-app purchases. With a 4.4/5 rating from 1.2K reviews, it shows polarized user reception. Users particularly appreciate local news coverage, though technical instability remains a common concern.
What is The Press of Atlantic City?
Current Momentum
v9.19 · 2mo ago
MaintenanceThe app is currently in maintenance mode with no major feature updates identified in the provided history.
Active Nemesis
Asbury Park Press
By Gannett
Other Rivals
7-Day Rank Pulse 🇺🇸
NewsNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Users can select specific local news topics to curate their reading experience.
Provides a digital replica of the print newspaper for a traditional reading experience.
An ad-free, faster-loading subscription tier for an uninterrupted reading experience.
Users receive notifications when their favorite writers publish new stories.
Integrated audio playback for articles, allowing users to listen to news on the go.
How much does it cost?
- Free to download with ad-supported access
- News+ subscription for unlimited, ad-free access
Monetization relies on a hybrid model of ad revenue from the free tier and recurring subscription revenue for premium, ad-free utility.
Who Built It?
BH Media
Delivering hyper-local journalism and regional sports coverage to communities across the American Midlands and beyond through dedicated digital platforms.
Portfolio
13
Apps
What other apps does BH Media make?
Explore the full BH Media report
Portfolio breakdown, audience, momentum, and every app published by BH Media.
What do users think recently?
High confidence · Latest 100 of 946 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate local news coverage and breaking news alerts, but report technical instability and intrusive advertising.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for The Press of Atlantic City?
How's The News Market?
How does it evolve in the News market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for The Press of Atlantic City
Strengths to defend, gaps to attack
Core Strengths
- Deep hyper-local South Jersey reporting
- E-edition digital replica for traditional readers
- Author Following feature for personalized engagement
- Puzzmo gamification integration
Critical Frictions
- High frequency of app crashes and 'blank page' errors
- Intrusive ads served to paid subscribers
- Inconsistent E-edition content (missing pages)
- Declining sentiment trend
Growth Levers
- Improve video content to match News 12 capabilities
- Leverage Puzzmo to increase daily active usage (DAU)
- Capture market share from Gannett by fixing stability issues
Market Threats
- Asbury Park Press (Gannett) has 2.4x the review volume and higher update frequency
- NJ.com dominates the statewide market with 24k+ reviews
- NewsBreak aggregator siphoning local traffic
What are the next best moves?
Resolve 'Blank Page' and Crash Bugs
Technical instability is the #1 complaint theme and a primary driver of the declining sentiment trend.
Audit Ad-Serving Logic for News+ Subscribers
Subscribers explicitly complain about being forced to watch ads, which directly threatens the recurring revenue model.
Optimize E-edition Content Pipeline
Users report missing pages in the digital replica, undermining a key differentiator for traditional readers.
Feature Gaps vs Competitors
- Consistent update cadence (Asbury Park Press has 2 releases in 6 months vs target's less frequent schedule)
- Strong local video integration (News 12 Mobile)
- Media bias transparency tools (Ground News)
Key Takeaways
The Press of Atlantic City has a loyal core audience that values its hyper-local reporting, but the product is currently failing on basic technical execution. If the stability issues and subscriber ad-experience are not fixed immediately, the app will continue to lose ground to Gannett-backed rivals like Asbury Park Press which offer more frequent updates and a larger resource pool.
Where Is It Heading?
Declining
Sentiment shifted from high praise (2016-2018) to Frustrated due to technical instability and forced ads for subscribers.
Recent integration of Puzzmo (Mar 2026) shows active investment in engagement features beyond news.
Update frequency lags behind Nemesis (Asbury Park Press) and Contenders (News 12).