The Real Yellow Pages is a local business directory app for iOS that provides contact information, restaurant menus, and transactional integrations.
Product velocity
Dormant
Daily rank 🇺🇸
—
Travel
Sentiment
4.6
43k reviews
Nemesis
Tripadvisor: Plan & Book Trips
The App DNA
What makes this app unique?
Users hire the app to quickly locate and contact local businesses, but the recent removal of high-frequency utility features has disrupted the primary job-to-be-done.
For Local consumers seeking quick access to business information, services, and transactional tools.
What does it look like?
Key features
Access to over 20 million business listings.
Direct food ordering within listings.
In-app movie ticket purchasing.
Direct ride-hailing from listing pages.
How much does it cost?
Monetizes through ad-inventory and B2B marketing services for listed businesses.
Velocity
Dormant developmentopaqueShow more...
The app has not received a release in over 6 months, falling into the zombie category based on the observed data. The single available version contains only generic bug fixes, indicating a lack of active development or feature updates. There is no evidence of live operations or recent engineering activity.
Who built it?
Thryv
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AR Tape Measure RulerUser Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate long-term users appreciate the historical utility of the business directory for finding contact information.
How are ratings & reviews evolving?
What users say, by theme
- Long-term users appreciate the historical utility of the business directory for finding contact information
- Removal of the gas price comparison feature frustrates users who relied on it for daily utility
49 of 49 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for The Real Yellow Pages - YP
How's the Travel market?
YP holds a 4.62 rating across 43,207 total ratings, but the recent update has triggered a decline in sentiment. The lack of a transactional flywheel compared to Tripadvisor limits its growth in the travel and local discovery category.
Read the market outlookThe rivals identified
By Tripadvisor
Continues to dominate the local discovery space by evolving from a static directory into a high-frequency transactional platform.
- Aggregates massive user-generated content flywheel that provides social proof for local businesses.
- Deep integration of end-to-end booking for dining and experiences creates a sticky, high-intent user journey.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Real Yellow Pages - YP
Where is it heading?
The local discovery market is shifting toward transactional platforms that offer end-to-end booking. YP remains exposed as a static directory, and the recent removal of high-frequency utility features accelerates the loss of its user base to specialized competitors.
- The removal of the gas price feature triggered a wave of uninstalls, which directly reduces the daily active user base.
- Technical instability in the search function prevents users from accessing business information, leading to increased churn and lower ratings.
The SWOT
- 20-million-listing database provides foundational discovery utility
- Established brand recognition in the directory market
- Re-integrating fuel pricing to recover daily active usage
- Expanding B2B partnerships for verified business data
Next best moves
Restore gas price comparison feature because it is the top-requested missing utility → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's massive 20-million-listing database is a liability…
Read the full takeFeature gaps
Real-time fuel pricing (available in GasBuddy but missing here) +1
Since the last report: The app's competitive position has declined due to feature removal and technical instability, shifting the outlook from stable to declining.
Bottom line
YP maintains a strong directory database but is losing its relevance to transactional competitors, so the team must prioritize restoring high-frequency utility features and fixing search stability to halt the current churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated