The Ring Size App™ is a free utility for calculating ring sizes via screen-based measurement on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
2.1
211 reviews
Nemesis
HiddenTag(히든태그)
The App DNA
What makes this app unique?
Users hire this tool to avoid the social and logistical friction of physical jewelry store visits during the engagement planning process.
For Individuals planning engagements or purchasing rings who seek to avoid physical jewelry store visits.
What does it look like?
Key features
Calculates ring size using screen-based measurement tools to replace physical sizing charts
Step-by-step instructions for obtaining ring size within minutes
How much does it cost?
The app operates as a free utility to support the broader Hitched brand and retail partner ecosystem.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for over four years, with no updates or feature releases since October 2021. Given the lack of development activity for well over the 12-month threshold, the project is classified as a zombie. There is no evidence of ongoing maintenance or live operations.
Who built it?
Radius Technologies
2 apps tracked · Lifestyle
PerfectFit® Ring SizerUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for The Ring Size App™ by Hitched
How's the Lifestyle market?
The app occupies a niche utility space with a 2.11-star rating and no updates since 2021, signaling a lack of active market investment. The absence of recent feature development leaves the app vulnerable to modern, AI-driven lifestyle tools.
Read the market outlookThe rivals identified
By CK&B
While focused on authentication, HiddenTag competes for the same lifestyle-conscious user base that values precision, trust, and high-stakes consumer verification.
- Provides robust smart label authentication technology that builds deep trust for high-value luxury goods.
- Offers advanced brand trend analytics that provide actionable market insights beyond simple utility functions.
- Includes a dedicated counterfeit reporting feature that creates a strong defensive barrier against fraud.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Ring Size App™ by Hitched
Where is it heading?
The lifestyle utility market is shifting toward integrated, AI-driven experiences that provide immediate value, leaving standalone measurement tools obsolete. The app's current maintenance-mode status ensures it will continue to lose relevance, so the PM must decide whether to pivot to a retail-integrated flow or sunset the product entirely.
- The lack of updates since 2021 signals abandonment, which erodes user trust and reflects poorly on the parent brand.
The SWOT
- Brand-aligned utility for Hitched retail partners
- Integrate direct-to-retail sizing data for Hitched partners
Next best moves
Sunset the app because the 2.11-star rating creates a negative brand touchpoint → protect Hitched brand equity.
The counter-intuitive read
The app's failure is not a lack of…
Read the full takeFeature gaps
Real-time retail integration (available in retail-focused lifestyle apps but absent here)
Since the last report: The intelligence assessment has shifted from viewing the app as a fixable utility to identifying it as a brand liability that should be sunset.
Bottom line
The app is a legacy utility with no active development, creating a negative brand touchpoint for Hitched, so the PM should sunset the tool to prevent further brand degradation.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeReport last updated