The Scottish Farmer is a digital publication for Scottish agricultural professionals, providing news, expert analysis, and weekly digital editions on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
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Magazines & Newspapers
Sentiment
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Nemesis
Farmers Weekly
The App DNA
What makes this app unique?
Users hire the app to access regional agricultural insights and industry updates. The digital replica format serves the need for continuity with the legacy print publication.
For Farmers, agricultural professionals, and rural enthusiasts in Scotland requiring industry news, market reports, and event coverage.
Key features
Full, cover-to-cover digital replicas of the weekly print publication.
Converts text articles into audio format for hands-free consumption.
Removes advertisements and pop-ups from the article viewing experience.
How much does it cost?
Subscription model relies on auto-renewing payments managed through platform account settings to ensure recurring revenue.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships at a maintenance cadence of approximately 0.08 releases per week, with the last two updates occurring over two months apart. Both recent releases are limited to framework and stability improvements, indicating a lack of new feature development or live operations. The development trend is stable at a maintenance level, focusing exclusively on technical upkeep rather than content expansion.
Who built it?
Newsquest Media Group
13+ apps tracked · Magazines & Newspapers
Hereford Times
Bradford Telegraph and Argus
Hearts Standard
Powys County Times
Great Yarmouth Mercury
Watford Observer
The Scottish Farmer
Isle of Wight County Press
The Impartial Reporter
We Are Sunderland
The National
Echo NewsUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate the core content library provides a satisfying experience for long-term users of the platform.
How are ratings & reviews evolving?
What users say, by theme
- The core content library provides a satisfying experience for long-term users of the platform
- Users report an inability to access their accounts due to missing password recovery mechanisms
3 of 3 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for The Scottish Farmer
How's the Magazines & Newspapers market?
The Scottish Farmer maintains a niche regional focus, but its lack of high-frequency news updates and classifieds utility puts it at a disadvantage against national competitors like Farmers Weekly.
Read the market outlookThe rivals identified
By Mark Allen Group
Farmers Weekly is the primary national competitor, directly challenging The Scottish Farmer for the attention of UK agricultural professionals through high-frequency news and digital magazine delivery.
- Maintains a dedicated 'FW Today' news feed that provides more frequent updates than our static publication.
- Includes a robust classifieds section that creates a secondary marketplace utility for agricultural equipment and livestock.
- Higher review volume and consistent release cadence indicate a more mature and actively maintained digital product.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Scottish Farmer
Where is it heading?
The regional agricultural news market is consolidating around digital utilities that offer more than just static reading. The Scottish Farmer remains exposed to audience erosion unless it shifts from a magazine-reader model to a daily news utility.
- Missing password recovery mechanisms create a hard barrier to entry, which directly causes churn among returning users.
- The lack of high-frequency news feeds allows national rivals to capture the daily traffic that this app currently misses.
The SWOT
- Legacy brand authority provides a tailored editorial voice for the Scottish market
- Weekly digital editions offer a complete replica of the print publication
- Audio player enables hands-free consumption for rural professionals
- Integrate hyper-local weather or rainfall tracking to increase daily utility
- Develop a dedicated commodity pricing dashboard for professional farmers
Next best moves
Ship password recovery mechanism because users report being locked out of accounts → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The lack of a high-frequency news feed is…
Read the full takeFeature gaps
Real-time market data dashboard (available in Farmers Guardian but missing here) +1
Since the last report: The app's competitive position has shifted from a stable niche player to a product facing active churn due to technical debt and a lack of daily utility features.
Bottom line
The Scottish Farmer maintains legacy brand authority, but its static digital reader model fails to compete with the high-frequency utility of national rivals, so the PM must prioritize authentication fixes and real-time market data to prevent further audience erosion.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated