Report updated Apr 17, 2026
The SET @ Aritzia
For employees or community members of Aritzia who wish to book and manage their onsite fitness class participation.
The SET @ Aritzia is an established health & fitness app that is completely free.
What is The SET @ Aritzia?
Current Momentum
v8.301
We've added improvements to the checkout and cancellation flows, along with a bunch of bug fixes. Small tweaks that make a big difference.
Active Nemesis
LifeStart Now
By LifeStart Wellness Network
Other Rivals
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What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Allows users to view and book onsite fitness classes directly through the mobile interface
Enables users to manage personal information, memberships, and account details on the go
Sends automated updates, class cancellation notices, and promotional deals to users
App is fully customized with the business's specific logo, colors, and branding
How much does it cost?
- Free to download and use for existing clients of the business
The app functions as a branded utility for an existing business (Aritzia) rather than a standalone monetized product; the business pays for the Mindbody branded app service.
Who Built It?
Aritzia LP
Delivering a premium fashion experience through exclusive digital access and integrated community wellness utilities.
Portfolio
2
Apps
What other apps does Aritzia LP make?
Explore the full Aritzia LP report
Portfolio breakdown, audience, momentum, and every app published by Aritzia LP.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for The SET @ Aritzia?
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for The SET @ Aritzia
Strengths to defend, gaps to attack
Core Strengths
- Strong brand synergy with Aritzia retail identity
- Leverages Mindbody's stable SaaS infrastructure
- Frictionless entry for existing community members
Critical Frictions
- Highly localized utility (onsite only)
- Limited feature set compared to holistic wellness apps
- Dependency on Mindbody for platform innovation
Growth Levers
- Digital content integration to support remote/hybrid users
- Addition of personal training and consultation requests
- Social features for colleague-to-colleague engagement
Market Threats
- Competition from global aggregators like Wellhub
- Shift toward digital-first corporate wellness models
- Potential for low engagement if class variety stagnates
What are the next best moves?
Evaluate digital content integration
Peer competitor Alo Moves successfully uses high-production video content to drive retention beyond physical locations; The SET is currently limited to onsite utility.
Implement personal training/consultation requests
Contender LifeStart Now includes features for personal training and nutritional consultations, offering a more comprehensive wellness service than simple class booking.
Introduce social 'Join a Colleague' features
Peerfit utilizes social features to allow colleagues to see and join each other's classes, which could increase engagement within the Aritzia corporate community.
Feature Gaps vs Competitors
- Personal training requests (available in LifeStart Now)
- Nutritional consultation scheduling (available in LifeStart Now)
- Social class sharing (available in Peerfit)
- Digital video content library (available in Alo Moves)
Key Takeaways
The SET @ Aritzia is a successful branded utility that reinforces brand loyalty, but it currently functions as a maintenance-mode scheduling tool. To prevent user migration to broader aggregators like Wellhub, the product should expand into digital content or holistic wellness services.
Where Is It Heading?
Stable
v8.301.0 (Mar 2026) focused on maintenance and performance — indicates stability but no aggressive feature expansion.
Continued investment in branded customization — maintains high-end brand alignment for Aritzia.