The Walk is a fitness-focused narrative game developed in collaboration with the NHS and the UK Department of Health to encourage daily physical activity. Users progress through an immersive thriller story by meeting step-count goals, effectively gamifying the experience of walking. It is notable for its pedigree, created by the team behind the popular fitness app Zombies, Run!
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Individuals seeking to increase their daily step count through gamified storytelling and narrative-driven motivation.
What does it look like?
Key features
Unlocks story chapters and plot progression based on the user's physical walking activity.
Tracks steps automatically when the phone is carried to measure progress toward daily health goals.
Provides specific walking targets and milestones to incentivize consistent movement.
How much does it cost?
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
Zombies Run!
4 apps tracked · Health & Fitness
The Walk: Fitness Game
ZRX: Zombies Run!
Zombies, Run! 5k TrainingUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for The Walk: Fitness Tracker Game
How's the Health & Fitness market?
The rivals identified
The Analyst's Read
Key takeaways for The Walk: Fitness Tracker Game
Where is it heading?
Bottom line
While the app successfully uses narrative to motivate walking, users report significant technical issues with progress tracking and dissatisfaction regarding the transition from a free model to a subscription-based paywall.
Report last updated