Report updated May 20, 2026
The Wiltshire Times
For local residents and individuals interested in Wiltshire-specific news, sports, and community events.
The Wiltshire Times is an established magazines & newspapers app that is available.
What is The Wiltshire Times?
The Wiltshire Times is a local news app for Wiltshire residents, offering live updates, digital newspaper replicas, and interactive puzzles on iOS and Android.
Users hire the app to stay informed on local events and sports, replacing the traditional print-reading habit with a mobile-first digital experience.
Current Momentum
v2.4 · 2mo ago
Maintenance- Ships regular updates for stability.
- Maintains core news feed functionality.
Active Nemesis
Newsday
By Newsday
Other Rivals
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Magazines & NewspapersNo ranking data
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Gathering signals...
What makes this app unique?
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What Are The Key Features?
Removes all advertisements and pop-ups from the article reading experience
Text-to-speech functionality for articles with playlist creation
Full-length digital replicas of the weekly print edition
How much does it cost?
- Auto-renewing subscription charged to Apple account
Subscription model relies on auto-renewing payments managed via platform account settings to ensure recurring revenue.
Who Built It?
Newsquest Media Group
Providing localized news and community updates to residents across the UK. Connecting local audiences with regional journalism and digital editions.
Portfolio
13
Apps
What other apps does Newsquest Media Group make?
Hereford Times
Bradford Telegraph and Argus
Hearts Standard
Powys County Times
Great Yarmouth Mercury
Watford Observer
Explore the full Newsquest Media Group report
Portfolio breakdown, audience, momentum, and every app published by Newsquest Media Group.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for The Wiltshire Times?
Where is it available?
Localized markets (1)
How's The Magazines & Newspapers Market?
How does it evolve in the Magazines & Newspapers market?
The Wiltshire Times faces a significant visibility challenge, currently holding zero ratings across both iOS and Android platforms. This lack of social proof makes it difficult to compete for organic installs against regional rivals with established review volumes.
Rank progression
1 active ranking tracked, 30-day window
Which niche is The Wiltshire Times in?
to stay informed about local community news
Explore the full Local News Readers niche
Every app in this space (242 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Newsday competes directly for the attention of local news consumers by offering a high-fidelity digital replica of the print experience combined with interactive engagement tools.
Differentiators
- Offers a dedicated digital paper edition that provides a familiar, structured reading experience for legacy subscribers.
- Integrates interactive crossword puzzles and proprietary video content to drive daily user retention and session length.
- Maintains a massive, long-standing user base with over 18,000 reviews, creating a significant barrier to entry.
Head to head
The Wiltshire Times must pivot from a basic news feed to a community-centric platform by adding interactive elements like local polls or community forums to compete with Newsday's stickiness.
Contenders(4)
This app competes for the same regional news audience by prioritizing breaking alerts and local sports coverage.
Differentiators
- Features a highly focused local sports reporting section that captures niche community interest better than general news.
- Utilizes push-based breaking news alerts to maintain relevance in a crowded mobile notification landscape.
It serves as a direct alternative for users seeking a mix of local news, sports, and essential weather updates.
Differentiators
- Integrates real-time weather updates directly into the news feed, increasing the app's utility for daily commuters.
- Provides a multimedia-heavy interface that prioritizes visual storytelling over text-only news delivery.
This contender targets the same demographic of local news readers through a simplified, alert-driven mobile experience.
Differentiators
- Maintains a streamlined, lightweight interface that focuses exclusively on high-impact local headlines and sports updates.
- Uses a simplified content delivery model that reduces friction for users seeking quick, daily news consumption.
It competes by positioning itself as a comprehensive hub for regional journalism and community-specific sports reporting.
Differentiators
- Deepens community engagement by providing dedicated regional journalism segments that go beyond standard headline reporting.
- Boasts a perfect 5-star rating, indicating high user satisfaction with their current notification and content strategy.
Same space(3)
This app operates in the same news category, leveraging 24/7 live streaming to capture the attention of local news consumers.
Differentiators
- Provides 24/7 live news streaming, offering a broadcast-quality experience that standard newspaper apps cannot match.
- Features a highly customizable weather hub that serves as a daily utility, driving consistent app traffic.
It competes for the same audience by combining traditional news reporting with interactive weather radar tools.
Differentiators
- Includes an interactive radar map that provides immediate visual value during severe weather events.
- Implements a 'Save for Later' feature that encourages users to curate their own reading lists.
This app is a major peer that dominates the local news space through high-frequency updates and specialized traffic reporting.
Differentiators
- Offers specialized 'Triple Team Traffic' reporting, providing a unique utility that keeps commuters locked into the app.
- Maintains a massive scale with over 48,000 reviews, establishing it as a dominant local news authority.
Compare The Wiltshire Times against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for The Wiltshire Times
Strengths to defend, gaps to attack
Core Strengths
- Ad-free reading experience removes friction for high-value readers
- Text-to-speech audio player provides utility for mobile-first commuters
Critical Frictions
- Zero rating count on iOS and Android platforms
- Lack of community-driven engagement features
Growth Levers
- Integrate local weather or traffic alerts to increase daily utility
- Launch community forums to drive network effects
Market Threats
- Newsday’s established brand authority and massive review volume
- Regional competitors with higher ratings capturing local news search traffic
What are the next best moves?
Ship local weather integration because it is a proven daily-utility hook in competitor apps → increase daily active usage
Competitors like Pierre Capital Journal use weather to drive daily traffic, which this app currently lacks.
Trade-off: Push the planned UI refresh for the puzzle section to Q3.
Audit onboarding flow because zero ratings suggest a failure to prompt satisfied users for feedback → improve social proof
The app has zero ratings despite being live, indicating a missing or broken review prompt.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The lack of ratings is not a failure of content but a failure of the feedback loop, meaning the app is likely performing better than the zero-rating count suggests.
Feature Gaps vs Competitors
- Interactive radar maps (available in ABC27 News)
- Real-time traffic reporting (available in WSB-TV News)
- Community forums (available in Newsday)
Key Takeaways
The Wiltshire Times provides a functional news feed, but the lack of social proof and community features leaves it vulnerable to regional rivals, so the PM must prioritize daily-utility hooks like weather to drive retention.
Where Is It Heading?
Stable
The local news market is consolidating around apps that offer daily utility beyond headline reporting. The Wiltshire Times remains in a maintenance posture, which leaves it exposed to rivals that integrate weather and traffic, so the PM must pivot to high-frequency utility to avoid stagnation.
Recent updates focus on stability rather than feature expansion, which maintains the current baseline but fails to capture new market share.
The absence of user ratings across platforms limits organic growth and trust, which compounds the difficulty of competing with established regional news apps.