This or That..
This or That.. is a binary-choice question game for social gatherings, available on iOS.
The App DNA
What makes this app unique?
The app removes the social friction of starting conversations by providing a structured, interactive icebreaker for group settings.
For Casual mobile users seeking quick entertainment or social icebreakers for parties and downtime.
What does it look like?
Key features
Binary choice interface for casual and personal questions with real-time aggregate results.
Creation tool for custom questions with associated statistics tracking.
External sharing of questions to friends to compare answers.
How much does it cost?
The app operates as a free, ad-supported utility without explicit premium gates or subscription tiers.
Velocity
Dormant developmentShow more...
This app has reached a zombie state, with no updates or development activity recorded in over 4,200 days. There is no evidence of ongoing maintenance, feature development, or live operations. The project appears to be abandoned by its developer.
Who built it?
A Creative Endeavor
6 apps tracked · Games
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Brofist: Beat the BulliesUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate the social nature of the question-based gameplay makes it an ideal icebreaker for group gatherings and the ability to create custom questions and topics provides a personalized experience that keeps players engaged.
How are ratings & reviews evolving?
What users say, by theme
- The social nature of the question-based gameplay makes it an ideal icebreaker for group gatherings
- The ability to create custom questions and topics provides a personalized experience that keeps players engaged
- The simple and addictive nature of the game makes it a reliable tool for passing time
- The frequent repetition of questions limits the long-term replayability for dedicated users of the app
49 of 49 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for This or That..
How's the Games market?
This or That.. holds a 4.7-star rating across 3,414 total ratings, reflecting its status as a niche social utility. The lack of updates since 2015 limits its ability to compete with modern, high-cadence social games.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for This or That..
Where is it heading?
The social-game market is consolidating around fresh entrants with high-frequency content updates, leaving This or That.. exposed due to its 11-year maintenance-mode status. Without a content-refresh mechanism, the app will continue to lose its casual base to rivals that offer a more dynamic question library.
- The lack of content updates since 2015 creates a hard ceiling on long-term retention, as the question pool eventually exhausts for dedicated users.
- High satisfaction as a social icebreaker suggests that the core mechanic remains relevant, provided the developer addresses the content-fatigue issue.
The SWOT
- User-generated content creation tool reduces content production costs.
- Implementing a family-friendly filter would unlock the younger demographic.
Next best moves
Audit content-moderation logic because parents report explicit language in questions → reduce churn in the family segment.
+ 1 more prioritized moveThe counter-intuitive read
The 11-year update silence is not just neglect…
Read the full takeBottom line
Implementing a content-moderation filter would address the primary friction point for families, while a crowdsourced question-refresh cycle would mitigate the question-fatigue currently driving churn.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is This or That.. suitable for family gatherings?
Why do the answer percentages seem to change?
Does the app get new questions often?
Sources
- [1] App Store
Report last updated