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TikTok - Videos, Shop & LIVE vs its rivals

Side-by-side comparison against TikTok - Videos, Shop & LIVE's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

TikTok - Videos, Shop & LIVE
This App
The CW
Nemesis
SalemNOW
Contender
KiKA: Videos für Kinder
Contender
Hotstar | Movies & TV
Contender
Mediaset Infinity España
Contender
Programme TV France (FR)
Peer
App SKY
Peer
Watchworthy - What To Watch
Peer
Mevo Studio
Peer
Core Identity
DeveloperTikTok Ltd.The CW NetworkSalem CommunicationsKiKA Der Kinderkanal von ARD und ZDFJIOSTAR INDIA PRIVATE LIMITEDMediaset EspañaThomas GeslandSKY MéxicoRankerLogitech Inc.
CategoryEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentNewsEntertainmentEntertainmentPhoto & Video
PlatformAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidiOSiOS, Android
Store Metrics
Rating4.7 / 53.3 / 54.3 / 54.5 / 54.5 / 54.7 / 51.0 / 52.2 / 54.6 / 54.7 / 5
Ratings Count18,311,37421,6468816,1873,92745811933,9932,519
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateApr 2, 2014Mar 14, 2012Feb 10, 2021Oct 13, 2018Jan 16, 2023Oct 25, 2012Nov 4, 2015Sep 4, 2017Mar 22, 2020Mar 23, 2021
Last UpdatedJun 29, 2026Mar 5, 2026Apr 8, 2026Apr 21, 2026May 18, 2026Mar 20, 2026Feb 23, 2018Nov 21, 2025May 5, 2026Apr 9, 2026
Sentiment & Reviews
Sentimentmixedterrible-----terrible-terrible
Score35/10015/100-----15/100-25/100
Praises
  • Short-form video content provides an addictive and entertaining experience for daily stress relief
  • Social connectivity features allow users to easily message friends and share video content
  • Access to specific niche content libraries provides value for viewers who cannot find shows elsewhere
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  • Low subscription pricing remains the primary incentive for users to maintain their service despite technical friction
-
  • Wireless setup process for mobile cameras remains simple and efficient for initial deployment
Complaints
  • Frequent application crashes and freezing issues disrupt the viewing experience on mobile devices
  • Aggressive advertising and promotional content clutter the feed and degrade user experience
  • Excessive ad frequency and duration disrupt the viewing experience during every single episode
  • Technical instability and playback failures prevent users from finishing episodes or even opening the app
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  • Persistent authentication failures prevent users from accessing their accounts to manage services or process monthly payments
-
  • Frequent application crashes and connection instability post-update disrupt live broadcast reliability for users
  • Degraded user interface design makes essential production controls difficult to access and manage
Requests
  • Implementation of a trash or recovery folder for deleted videos and content
  • Picture in Picture mode is requested to allow multitasking while watching content on mobile devices
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  • Users demand a functional registration flow within the application to avoid reliance on external call centers
-
  • Support for professional streaming protocols like SRT to enable better integration with external hardware
Strategic Intel
Strengths
  • Interest-graph algorithm enables infinite, low-friction content discovery
  • Integrated Shop feature creates a direct-to-consumer transaction layer
  • Exclusive broadcast rights to teen-drama staples sustain a loyal, niche audience segment.
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  • Integrated access to proprietary live television programming guides
  • Direct link to official SKY service accounts and billing management
-
  • Proprietary wireless switching protocol creates high switching costs for Mevo hardware owners
  • Auto-Director feature reduces production barrier for solo creators, sustaining retention
  • NDI integration expands addressable market to users with existing professional video equipment
Weaknesses
  • Persistent app crashes during video playback
  • Aggressive ad-to-content ratio triggers negative sentiment
  • Algorithm failures show repetitive or blocked content
  • Excessive ad-load frequency disrupts viewing experience.
  • Technical instability (blank screens, crashes) prevents consistent playback.
-----
  • Persistent authentication failures post-update
  • Payment processing errors causing service interruptions
  • 2.17 iOS rating indicates deep user dissatisfaction
-
  • Frequent post-update crashes disrupt live broadcast reliability for professional users
  • Subscription-gated core functionality increases friction for existing hardware owners
  • Interface redesign forces multi-step navigation for essential production controls
Pricingfreemiumfreefreemiumfreefreefreemiumfreefreemiumfreefreemium
MomentumIntenseIntense-Intense-ActiveActiveMaintenance-Intense
Update Cadence5 versions, ~7d avg5 versions-5 versions-5 versions3 versions2 versions, ~2d avg-5 versions

Compare TikTok - Videos, Shop & LIVE head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TikTok - Videos, Shop & LIVE, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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