Tira is a beauty-focused e-commerce platform by Reliance Retail that offers a curated selection of global and homegrown brands. The app provides a streamlined shopping experience for makeup, skincare, fragrances, and haircare products for both men and women.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Beauty-conscious consumers in India looking for a wide range of premium and accessible personal care products.
Key features
Offers a selection of global and homegrown beauty brands including M.A.C, Clinique, Lakmé, and Maybelline.
Provides a centralized platform to purchase makeup, skincare, fragrances, and haircare products.
Features app-specific discount codes, such as TIRA500, to drive user acquisition and initial purchases.
Designed with an easy-to-navigate interface to help users find products tailored to their specific beauty needs.
How much does it cost?
Velocity
Who built it?
Reliance Retail Private
7 apps tracked · Shopping
AJIO Online Shopping App
Reliance Digital Shopping App
Kelvinator-Connect to Comfort
BPL - ConnectSmart
Swadesh Online
SHEIN India Fast FashionUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Tira: Online Beauty Shopping
How's the Shopping market?
The rivals identified
The Analyst's Read
Key takeaways for Tira: Online Beauty Shopping
Where is it heading?
Bottom line
Tira is a retail-led beauty marketplace aiming to capture the Indian market through a curated brand mix and a simplified mobile shopping experience.
Report last updated