To Do List is a task management and calendar planning tool for individuals, available on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive friction of complex organizational software by providing a minimal, single-purpose interface for daily task tracking.
For Individuals seeking a simple, organized approach to daily task management and calendar planning.
What does it look like?
Key features
Basic interface for creating and tracking daily to-do items.
Allows users to assign specific categories to individual tasks.
Enables users to flag tasks with specific priority markers.
How much does it cost?
Subscription-only model anchored at $7.99/month, utilizing a 3-day trial to convert users.
Velocity
Dormant developmentopaqueShow more...
The app has reached a zombie state, with no feature updates or bug fixes released in over two years. The last recorded activity was a minor update in July 2024. There is no evidence of ongoing development or maintenance, indicating the project is likely abandoned.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate simple task management interface allows users to organize daily responsibilities without feeling overwhelmed by complexity and free access to core organizational features provides value for users seeking a no-cost planning solution.
How are ratings & reviews evolving?
What users say, by theme
- Simple task management interface allows users to organize daily responsibilities without feeling overwhelmed by complexity
- Free access to core organizational features provides value for users seeking a no-cost planning solution
- Aggressive review prompts appearing within seconds of installation frustrate new users before they test functionality
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for To Do List|
How's the Productivity market?
To Do List maintains a 4.4-star rating across 11,290 reviews, but the lack of updates for 752 days indicates a stagnant market position [1, 2].
The rivals identified
The Analyst's Read
Key takeaways for To Do List|
Where is it heading?
The productivity market is consolidating around tools that offer cross-platform synchronization and active feature development. To Do List is increasingly exposed due to its lack of updates and technical instability, which will likely lead to a continued decline in active users as they migrate to more reliable alternatives [1, 2].
- The 752-day update gap suggests the product is in maintenance mode, which will accelerate churn as competitors release modern features.
- Persistent reports of data loss and crashes in the latest release erode the daily habit, leading to long-term user attrition.
The SWOT
- Simple interface design reduces cognitive load for quick task organization
- Native data import tools would lower switching costs for new users
Next best moves
Audit the review prompt logic because users report being asked to rate the app before completing a single task → improve initial retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is not a failure…
Read the full takeSince the last report: The app remains in a stagnant maintenance state, with no functional updates or shifts in user sentiment. The primary changes involve a more critical assessment of the monetization strategy and a refinement of product management priorities.
Bottom line
To Do List relies on its simple interface to retain users, but the lack of development and technical instability are driving churn. Addressing the data-loss issues and providing a path to import existing tasks would stabilize the user base, but the current subscription pricing remains a significant barrier to long-term growth.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is To Do List suitable for users who need complex project management?
Does To Do List offer a free version?
Why are users complaining about the subscription cost?
Sources
- [1] App Store, source
Report last updated