Today App: To-Do Lists & Notes
By Adam Kovacs
Today App is a minimalist task and note management tool for iOS that uses iCloud for synchronization without requiring a separate user account.
The App DNA
What makes this app unique?
The app removes the friction of account creation and complex planning, serving users who want a calm, visually focused space for daily organization.
For Individuals seeking a minimalist, visually focused productivity tool to manage personal and work tasks without account-based friction.
What does it look like?
Key features
Dedicated containers for tasks and notes with custom cover images. Premium-tier gate (unlimited workspaces) — direct paid-conversion lever for power users.
Tag-based filtering system for notes to enable rapid search and categorization. Retention lever — reduces friction in information retrieval.
Data synchronization across devices via iCloud and CloudKit without requiring a separate account. Retention lever — increases switching cost.
How much does it cost?
Freemium model gates advanced organizational features and unlimited capacity behind a premium upgrade.
Velocity
Maintenance developmentsocial featuresUX improvementsShow more...
The app currently operates at a maintenance cadence, with only one release shipped in the last 88 days. Development is focused on core utility, specifically cloud-based collaboration and UI navigation, rather than frequent feature iteration. The current release pace of approximately one update every three months suggests a stable but slow development cycle. There is no evidence of live-ops or rapid-fire feature deployment.
Who built it?
Adam Kovacs
3 apps tracked · Productivity
StepGrid - Step Counter
Burnt FryUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate minimalist design philosophy helps users focus on daily task completion without getting distracted by complex planning and visual status cards provide a clear overview of task information without requiring navigation into deep submenus.
How are ratings & reviews evolving?
What users say, by theme
- Minimalist design philosophy helps users focus on daily task completion without getting distracted by complex planning
- Visual status cards provide a clear overview of task information without requiring navigation into deep submenus
- Frequent interface changes across updates make it difficult for long-term users to maintain a consistent workflow
8 of 8 recent reviews analyzed · limited sample · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Today App: To-Do Lists & Notes
How's the Productivity market?
Today App maintains a 3.8-star rating across 20 total ratings, positioning it as a niche, minimalist alternative in the crowded Productivity category. The current 88-day update gap suggests a maintenance-mode posture that risks losing ground to more actively developed competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Today App: To-Do Lists & Notes
Where is it heading?
The productivity market is consolidating around tools that offer both minimalism and high reliability. Today App's current maintenance-mode posture leaves it exposed to churn, as users prioritize stability over the app's visual design.
- Technical instability (black screens, crashes) erodes the daily habit, which compounds the rating drag already visible in recent reviews.
- The 88-day update gap indicates a maintenance-only cadence, which limits the ability to respond to user requests for drag-and-drop features.
The SWOT
- iCloud-native architecture eliminates account-creation friction
- Minimalist design philosophy reduces user cognitive load
- Implementing manual drag-and-drop task organization addresses top user requests
- Integrating reliable notifications would improve daily task tracking
Next best moves
Ship stability fixes for black-screen crashes because technical instability is a top-3 complaint → restore core utility
+ 1 more prioritized moveThe counter-intuitive read
The minimalist design, while praised, is a double-edged sword…
Read the full takeBottom line
Addressing technical instability is the only way to stabilize the user base and prevent churn to more reliable competitors. Focusing on core utility over interface experimentation will restore trust and improve long-term retention.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Today App free to use?
Does Today App require an account?
Can I use Today App offline?
Sources
- [1] App Store listing
Report last updated