Today is a lifestyle dashboard app for iOS that aggregates productivity, health, and information modules into a single interface.
The App DNA
What makes this app unique?
Users hire Today to consolidate disparate daily information sources, but the app's broad feature set currently lacks the regional and technical polish required for a reliable daily habit.
For Individuals seeking a centralized dashboard for productivity, health tracking, and daily information consumption.
What does it look like?
Key features
AI-driven daily summaries and scheduling reminders provided at the bottom of the screen.
Secure storage for personal documents like passports and driver licenses.
User-defined layouts for specific interests including stock markets and news.
How much does it cost?
The lifetime payment model incentivizes long-term commitment but requires high initial trust in the app's stability.
Velocity
Dormant developmentopaqueShow more...
The app has not received a release in over 22 months, placing it firmly in the zombie category. There is no evidence of active development, feature updates, or maintenance patches during this period. The lack of activity suggests the project is no longer being supported or updated on the iOS platform.
Who built it?
Devpool
13+ apps tracked · Lifestyle
Self and Personal Development
Vegan Recipes: 100 Dishes
Synopsia - Book Summaries
Namaz - Islam/Salat/Muslim
Qaza - Muslim Namaz Tracker
Topics - News and Stock
Squats Every 45 Minutes
Morning Brief - Routine
Cindy - Crossfit Workout
Halal Check - Food Scanner AI
15 Minutes - Timer Tracker
Suivi d'Habitudes - Life GoalsUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate general content variety offers potential for daily engagement across fitness and news categories.
How are ratings & reviews evolving?
What users say, by theme
- General content variety offers potential for daily engagement across fitness and news categories
- Localization failures force non-English content on users without an accessible language toggle
5 of 5 recent reviews analyzed · limited sample
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Today - Daily Planner
How's the Lifestyle market?
Today competes in the crowded Lifestyle category, where its broad utility set is currently undermined by technical instability and localization gaps. The app's reliance on a lifetime payment model creates a high barrier to entry compared to specialized, aesthetic-focused rivals like Smart Flip Clock.
Read the market outlookThe rivals identified
By 泳诗 陈
This app competes for the same 'at-a-glance' lifestyle utility market, focusing on visual time management and aesthetic desk-clock functionality.
- Offers a highly specialized, aesthetic-focused flip clock interface that prioritizes visual simplicity over complex task management.
- Maintains a significantly higher user rating, suggesting superior UI/UX execution for its specific niche use case.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Today - Daily Planner
Where is it heading?
The lifestyle utility market is consolidating around specialized, high-reliability tools, leaving Today exposed due to its broad but unstable feature set. If the team does not address the technical regressions and localization gaps, the app will struggle to convert its initial discovery advantage into long-term retention.
- Technical instability and UI regressions in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
- The Jarvis assistant provides a unique daily summary mechanism that differentiates the app from singular-purpose lifestyle utilities.
The SWOT
- Customizable dashboards enable personalized information density
- Jarvis assistant creates a daily morning habit loop
- Untapped B2B potential in education or productivity partnerships
- Integration of granular, user-controlled regional settings
Next best moves
Audit localization and regional settings because users report non-English content and incorrect metric formats → reduce churn.
+ 1 more prioritized moveThe counter-intuitive read
The app's "everything-app" breadth is a liability, not an asset…
Read the full takeFeature gaps
Robust home screen widgets (available in Eventime but missing here) +2
Since the last report: The competitive assessment shifted from a purely negative outlook to a mixed one, emphasizing the need for a strategic pivot toward regional localization and navigation stability.
Bottom line
Today offers a high-utility dashboard, but technical instability and localization failures erode the user experience, so the PM must prioritize regional settings and UI stability to retain the current user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated