Report updated Apr 18, 2026

Today I Done: Habit Tracker is an established productivity app that is completely free. With a 4.3/5 rating from 81.8K reviews, it shows polarized user reception.

What is Today I Done: Habit Tracker?

Today I Done is a minimalist, gamified habit tracker launched in December 2025 that prioritizes sensory feedback (haptics, glow, confetti) over complex feature sets. It targets procrastinators looking for a low-friction, visually satisfying way to build streaks. Positioned as a "no-chore" utility, it recently updated its UI and analytics to improve the core "Tap. Glow. Repeat." loop.

Current Momentum

v1.2 · 3mo ago

Maintenance

Today I Done: Habit Tracker is currently in maintenance mode with no major feature updates since version 1.2.

Active Nemesis

Productive - Habit Tracker

Productive - Habit Tracker

By Mosaic S.r.l.

Other Rivals

Habitica: Gamified Taskmanager
Habitify: Habit Tracker
Way of Life - Habit Tracker
Finch: Self-Care Pet
Daylio Journal - Mood Tracker
DailyBean - simplest journal
Habit Tracker
Habit Tracker - HabitKit

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

ProductivityGrossing

Rating Pulse 🇺🇸

What makes this app unique?

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What Are The Key Features?

Gamified Habit TrackingDifferentiator

Uses confetti, screen-shaking animations, and achievement badges to reward task completion.

Customizable Habit IconsDifferentiator

Categorized icons with unique colors and particle animations for different habit types.

Progress AnalyticsStandard

Visual charts and data insights to track completion rates over weeks, months, or years.

How much does it cost?

Free
  • Free to download and use

The app is currently positioned as a free tool with no visible subscription or in-app purchase tiers, focusing on user acquisition and simplicity.

What is the competitive landscape for Today I Done: Habit Tracker?

Where is it available?

Localized markets (14)

United StatesSpainFranceIndonesiaIndiaItalyJapanSouth KoreaMexicoPortugalSwedenSingaporeTurkeyVietnam

How's The Productivity Market?

Market outlook for this category

Available very soon

The rivals identified

The outtake for Today I Done: Habit Tracker

Strengths to defend, gaps to attack

Core Strengths

  • High-sensory UX with haptics and particle animations
  • Minimalist, low-friction UI design
  • Unique color-coded habit categorization
  • Manual iCloud backup for data security

Critical Frictions

  • iOS-only (no Mac or Web support)
  • Manual entry only (no HealthKit/Siri integration)
  • No social or accountability features
  • Fixed reminder system (10 PM only)

Growth Levers

  • Interactive iOS Home Screen widgets for logging
  • HealthKit integration for automated habit completion
  • Web extension for desktop-based habit tracking
  • Social challenges or leaderboards

Market Threats

  • Incumbents like Productive adding similar sensory UI
  • Indie rivals like HabitKit offering superior widget density
  • Established RPG trackers like Habitica dominating the gamification niche

What are the next best moves?

high

Develop Interactive Home Screen Widgets

Competitor HabitKit uses a widget-first design to allow logging without opening the app, challenging Today I Done's current requirement for in-app manual 'pops'.

medium

Implement HealthKit & Siri Integration

Habitify and Productive offer automation (HealthKit/Siri) which reduces the 'chore' of manual logging—a direct threat to the app's 'low-friction' value prop.

medium

Expand to Web/Desktop via Extension

The competitor 'everyday' uses a web extension to capture users at their desks, a segment Today I Done currently misses as an iOS-only utility.

Feature Gaps vs Competitors

  • Guided Habit Templates (available in Productive)
  • Siri Shortcuts Integration (available in Productive)
  • Social Accountability/Parties (available in Habitica)
  • HealthKit Integration (available in Habitify)
  • Web Extension Sync (available in everyday)
  • Widget-First Logging (available in HabitKit)

Key Takeaways

Today I Done has a strong visual hook that successfully gamifies the mundane, but it risks being a 'toy' rather than a 'tool' due to its lack of automation and platform reach. To survive against incumbents like Productive, it must move beyond manual 'pops' and integrate into the user's broader ecosystem via widgets and HealthKit.

Where Is It Heading?

Improving

v1.2 (Dec 2025) introduced a UI overhaul and improved analytics—indicates active investment in core UX.

Recent updates added iPad compatibility—expanding platform footprint but still limited to Apple ecosystem.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Today I Done: Habit Tracker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Today I Done: Habit Tracker Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/today-i-done-habit-tracker

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