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TODAY IS - Mood Diary,Journal vs its rivals

Side-by-side comparison against TODAY IS - Mood Diary,Journal's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

TODAY IS - Mood Diary,Journal
This App
Day One: Daily Journal & Diary
Nemesis
一叶日记·极简卡片心情记录日记
Contender
团纸日记-把生活写成一本书
Contender
iPocketPrint
Contender
Shine - Timeline diary
Contender
My AI Journal
Peer
Triad: Daily Self-Reflection
Peer
人生瞬间
Peer
DrawMyToday - AI Picture Diary
Peer
Core Identity
DeveloperHUJIN SHINBloom Built Inc荣九 蔡Shanghai Ningguang Information Technology Co., Ltd.胜天 何晓松 高Kento UmekiManuel RaimundHangzhou Jina Information Technology Co., Ltd.CHANHO LEE
CategoryLifestyleHealth & FitnessLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyle
PlatformiOSiOSiOSiOSiOSiOSiOSiOSiOSiOS
Store Metrics
Rating5.0 / 54.8 / 54.7 / 55.0 / 55.0 / 54.0 / 55.0 / 55.0 / 54.8 / 54.3 / 5
Ratings Count2116,168102141156
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 17, 2022Feb 4, 2016Jun 5, 2022Aug 27, 2020Nov 27, 2025Mar 1, 2023Apr 30, 2025May 13, 2025Feb 3, 2025Aug 16, 2023
Last UpdatedJul 3, 2026Apr 27, 2026Jun 28, 2026Apr 8, 2026Jan 7, 2026Jun 3, 2025Jun 25, 2026Jun 15, 2026Jul 1, 2026Jun 7, 2026
Sentiment & Reviews
Sentiment-mixed---excellent---terrible
Score-45/100---90/100---10/100
Praises-
  • Long-term journaling habits supported by consistent daily check-in rituals and photo attachments
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  • The diary application provides a satisfying experience through its story and random memory features
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Complaints-
  • Aggressive AI feature integration and subscription price hikes erode long-term user trust
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  • Minor performance stuttering occurs during navigation likely due to the cross-platform development architecture
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  • Aggressive advertisement frequency prevents users from accessing the core daily journaling and illustration features
  • Lack of creative drawing tools forces reliance on automated illustration features for daily entries
Requests-
  • Voice-to-text and microphone integration to reduce friction during quick daily entry creation
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Strategic Intel
Strengths
  • Intuitive interface lowers the barrier to entry for casual users
  • Emotion-based icon system provides a fast, non-intimidating logging mechanism
  • End-to-end encryption establishes high switching costs for privacy-conscious users
  • Physical book printing creates a tangible archival moat for long-term records
  • Multi-platform sync ensures persistent data accessibility across the Apple ecosystem
  • Poetic leaf metaphor provides a unique narrative structure for daily entries
  • Minimalist UI design reduces cognitive load compared to feature-heavy competitors
  • Minimalist UI reduces cognitive load for daily reflection
  • Paper book export provides a tangible, high-value end-product
  • Curated content library drives daily habit formation
  • Retro-printing simulation creates a tactile emotional experience
  • Customizable widget layering increases home-screen visibility
  • Story-themed timeline structure enables narrative-first reflection
  • WebDAV sync provides data portability for power users
  • 36 emotional emojis allow for granular mood expression
  • Conversational AI interface lowers the barrier to daily entry
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  • Zero-pressure, social-free environment reduces cognitive load for daily logging.
  • Generative AI visual output provides a personalized creative record
Weaknesses
  • Absence of cloud-sync limits data portability across devices
  • Lack of historical reflection prompts reduces long-term retention
  • Annual subscription price hikes drive churn among decade-long legacy users
  • Post-update stability issues cause data access anxiety and negative sentiment
  • AI-focused UI changes clutter the core writing experience for power users
  • Lack of monetization gates limits capital for aggressive feature development
  • Minimalist feature set risks churn when users seek advanced multimedia or AI-driven insights
  • Lack of cross-platform synchronization limits user retention
  • Subscription gating for basic export features restricts the funnel
  • No automated entry options compared to AI-driven rivals
  • Manual-only entry lacks automated context
  • 100-note storage cap limits long-term power user retention
  • Performance stutters during navigation erode the daily habit
  • Lack of biometric security protocols for private data
  • Non-native architecture limits UI fluidity
  • No data export functionality limits long-term user trust
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  • Absence of historical mood analytics limits long-term user value.
  • Aggressive ad frequency blocks core utility
  • Lack of manual drawing tools limits creative expression
Pricingfreefreemiumfreesubscriptionfreemiumsubscriptionfree-freefree
MomentumZombieActiveMaintenanceMaintenanceMaintenanceZombieMaintenance-MaintenanceMaintenance
Update Cadence1 versions3 versions, 1 majors/6mo, ~16d avg1 versions, 1 majors/6mo1 versions, 1 majors/6mo1 versions, 1 majors/6mo1 versions1 versions-1 versions, 1 majors/6mo1 versions

Compare TODAY IS - Mood Diary,Journal head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TODAY IS - Mood Diary,Journal, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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